Virtually unheard of a few years ago, there are now over 2 million of them registered on Google.
What are they? Podcasts! Millions of people tune in to their favorite podcasts to learn about their favorite topics, from global news to paranormal activity to the latest books and movie releases.
Do you have an idea for your own podcast series? Have you been wondering how to start a podcast on a tight budget (or for free)?
The good news is you don’t have to spend a fortune to launch a podcast. Here are four easy-to-follow steps to get you started.
- Plan Your Podcast
First of all, why do you want to start a podcast?
Are you trying to connect with others who share your passion? Are you hoping to establish yourself as an industry expert? Or are you hoping to generate more leads for your business or more awareness for a non-profit organization?
Next, consider your target audience and what type of material will appeal to them. Create a listener avatar and then think of what type of format (monologue, interviews, storytelling, etc) they’ll enjoy the most.
- Set up a Recording Studio
Don’t worry — there’s a solution here for every budget.
If money is tight, all you truly need to get started is a computer with a microphone and an internet connection. If you don’t already have one, get a simple USB microphone to ensure good sound quality.
Set up your studio in the quietest room in the house, keeping in mind that you can always upgrade to better equipment in the future.
- Record & Publish Your First Episode
It’s helpful to create a reusable template that includes your intro and outro music, as well as tracks for your voice recordings. Write your script for your first episode, remembering that it should sound more like a conversation than a sermon.
Once you’ve recorded your first podcast, you can edit it with a program like Alitu, GarageBand, or Audacity. Then it’s time to choose a podcast hosting platform, such as Buzzsprout, Captivate, or Simplecast. You can also submit to Spotify, Google, and Apple Podcasts (iTunes) to expand your reach.
- Promote & Monetize Your Podcast
Now that your podcast is live, it’s time to spread the word. Start by creating buzzworthy audiograms that include short teaser clips of your first and next episodes.
If you mention specific people or products on your podcast, tag them or email them to let them know — they might retweet it. You could also look for opportunities to be a guest on other popular podcasts.
Of course, podcast agencies can help you design a marketing plan and make a success of your new endeavor. They can also provide expert insight into upgrading your recording and editing equipment.
You Can Start a Podcast in 2022
So then, how do you start a podcast? As we’ve discussed, it’s possible to launch your podcast with little or no upfront investment.
What are you waiting for? Use the tips listed above and get your ideas out into the world!
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