The traditional notion of SEO is very similar to the digital marketing today. There’s a lot of research and data out there, a lot of time and effort. However, the facts and information on SEO is often more nuanced than you might expect.
SEO types and practices
SEO is a broad and complex field, but it’s also a relatively recent innovation in the digital marketing world.
Traditionally, search engines optimize webpages to optimize search results. If the pages are too cluttered, they’re penalized and ranking for your website may go down. SEOs know how to optimize for Google, and how to optimize for Bing and Yahoo as well.
SEO has come a long way since the days of word-of-mouth marketing and bland websites that lead to dead ends. Today, SEOs apply a range of strategies to match with various types of websites to try to attract visitors and drive them to various pages.
If you’re looking for some history on SEO, I recommend this article.
Infographic by Sniffle
To help you learn some basic strategies, I’ve put together a simple infographic:
This infographic helps you explore some common strategies that SEOs use today to improve websites.
In these strategies, we see a wide range of strategies, from simple suggestions to more complex solutions. We see different types of sites, from the traditional site that does just what it says to more recent sites that take advantage of other opportunities.
While some of these strategies are only used by advanced or high-end SEOs, it’s good to be able to categorize the tactics to some degree. There’s a lot of variety in the techniques that SEOs use today, and we all have to use a range of strategies for each site we run.
Advanced and high-end SEOs often take advantage of tools and tricks that other SEOs may not use or recognize. Tools and techniques change with time, and we have to be willing to adopt the newest and freshest techniques available to meet our needs.
Most SEOs don’t go about their business using the most technical methods, but it’s important to understand the resources available to you, and be able to integrate these tools and strategies to best solve your problems.
Navigation: How to optimize your site for each of the SEO types
Below are the steps that you can take to improve your website for each of the SEO types listed in the infographic.
All of these ideas require a bit of work on your part, and there’s a good chance that you may need to make adjustments on each page.
If you want a quick answer to how to improve each of your pages, I’d suggest you start by working on the page that performs poorly.
- Create clear navigation that’s consistent throughout the site.
- Use strong keywords, meta descriptions, descriptions, and taglines on your page.
- Clean up the website, taking care to make everything look neat and tidy.
- Start with the title tag. It’s where all the important information is.
Optimize the content on the page. Remove useless elements, add relevant information to the content, and replace pages that are unused.
To have a successful website, you have to enhance it with many elements. These elements range from author boxes and guest posts to coming soon pages. But of course, according to the type of website, you will pick the elements that suit it best.
If you’re using hyperlinks, start by making sure that they have clear descriptions and are easy to read.
Add social media buttons that are clearly labeled, and that link back to the website from the social media site.
These aren’t the only things that you can do to improve your pages, but they are a good place to start.
On a related note, you’ll also want to make sure that your website’s web address points to the appropriate page.
If you are using 301 redirects, make sure that the 301 redirects take the visitor to the correct page. You can use an online tool, such as Right Restart, to find and remove empty links on your website.
You can also use tools that you can develop on your own to find broken links on your site.
There are also a number of tools you can use to examine all of your website’s pages and ensure that they have the correct contact information and a good title.
As you work on your website, you’ll see how different the goals and styles of each SEO type can be.
If you’re interested in the technical aspects of SEO, then you’ll be inclined to focus on the full technical aspects of each website. If you’re interested in the focus of each website, then you’ll want to concentrate more on the content.