By now almost everyone in digital marketing knows link building is vital to successful online marketing strategies. But do you know why it has to be done by professional link builders and isn’t often something that can be done in-house.
Let’s look into why it’s such a difficult job.
Link Building Takes Manual Work
When it comes to digital marketing, many things can be automated, but link building has to be done manually. This means that you need to use real people to get the job done. This means you need to work with content writers, and people to help with the actual links themselves. Not to mention the upkeep of the link building portfolio.
It Takes Time & Resources
Link building takes a long time to get right. It can take hours of work and expensive tools and analytics to get even a little bit of success, so it’s important to keep in mind that a link building specialist might be needed to join your team, so the extra work doesn’t fall onto your already busy workers.
It Can’t Be Done Cheap
Unfortunately link building is not something that you can do successfully by cutting corners. You need to commit to the overall process, and this also includes the cost. As link building is a specialized aspect of SEO, it takes expert knowledge to get it done right, and that’s why you will need to invest.
You’ll Need to Build Relationships
To do link building in a successful manner, you need to make relationships with other website owners and bloggers so you can use them as sources to promote your link building campaigns. Sending out generic emails isn’t enough; you also need to maintain these relationships for the good of your clients.
High Quality Content Matters
The success of link building campaigns really hinges on your ability to make content. The content should always align with the brand’s identity, be as relevant as it can, provide information to the reader and be optimized and shareable, this takes a lot of work. Not to mention great content writers.
Finding Relevant Websites is Hard
The actual act of finding the right website to link to is really difficult. You need to find a website that has the right amount of domain authority to benefit your business while also being in the same or an adjacent industry. This takes analytic tools, effort and people skills to get it right.
Avoid Black Hat Techniques at All Costs
Black hat techniques are what happens when you cut corners in your link building and start going against search engine guidelines. This can lead to search engine penalties and bad user experience that can negatively affect your brand.
Google Updates Need to Be Tracked
Google, and most search engines often change their algorithms to improve, and this can cause changes to happen to your link building portfolio, and it may seem random, but really there’s a reason behind it. Tracking Google algorithm updates takes a lot of work and specialized tools as well as insight to understand the updates, what it affects and what needs to be changed.
Not All Links Are Equal
Link building is a fine art, and part of this art is knowing that not all links you can make are high quality enough to cause positive effects for your website’s visibility in the long-term. Too many low-quality links can lead to instant growth, but then this leads to issues in the long run as the growth isn’t organic enough for Google’s algorithm, and too few good links don’t make for a strong enough portfolio.
Perfect Link Building Can Help
When it comes to link building, the above is just one big indication that DIY doesn’t always work. You will need a global SEO leader with link building specialists in their team on hand to help you through this complicated process.
Thankfully, Perfect Link Building is right here to help. The hint is in their name, they can help you build perfect links no matter where in the world you are!
1040 1st Ave , New York, NY 10022
us.info@perfectlinkbuilding.com
