When money matters, content matters. Financial services leaders need authoritative, compliance‑proof storytelling that builds trust – and drives growth.
If you’re looking for one, then the search for the right fit may take some time, with hundreds of options available.
To help, here’s a shortlist of the top content marketing agencies in the sector, starting with the one making waves in GEO and SEO – Mint Position.
1. Mint Position
Known for: Mint Position is a leading content marketing agency dedicated to the financial services and fintech industries.
Their strategic, SEO-focused approach goes beyond simply creating content by aiming to turn content into a customer acquisition engine.
Mint Position has a proven track record of helping companies rank for both GEO (Generative Engine Optimization) and SEO, meaning content is optimized for traditional search engines as well as AI-driven search results.
Top services:
- SEO-focused content marketing: Crafting high-quality, conversion-optimized content that ranks for high-intent keywords.
- Generative Engine Optimization (GEO): Optimizing content to be easily discoverable and cited by AI tools and large language models (LLMs).
- Content strategy and audits: Developing comprehensive content strategies tailored to financial services, including customer research and funnel optimization.
- Expert-based content creation: Producing authoritative content, incorporating insights from subject matter experts within the financial field.
- Performance tracking & reporting: Providing transparent reporting on how content marketing contributes to key business metrics like leads and revenue.
Mint Position is a global player in providing content marketing for financial services, helping financial businesses across the world increase organic traffic and position themselves as thought leaders.
Their unique “Mint Position” approach combines a bottom-of-funnel focus, SEO and GEO best practices, and journalistic-quality research to deliver exceptional results.
Explore more on their home page or read their deep dive on content marketing for financial services.
2. Vested
Known for: Financial storytelling from ex-journalists
Top services:
- Whitepapers and long-form thought leadership
- Compliant, engaging content for regulated audiences
- Campaigns spanning blogs, newsletters, and social channels
Vested tackles complex financial topics with clarity – some of their team are former reporters. They create content that breaks down tough concepts, builds credibility, and meets compliance standards.
3. Omnius
Known for: Data-led B2B content for fintech and SaaS
Top services:
- SEO and growth strategy
- Blog and case-study development
- GTM strategy and website optimization for financial tech brands
London-based Omnius blends heavy data analytics with financial-sector storytelling. Their B2B fintech clients benefit from content that turns leads into loyal users.
4. Contentworks Agency
Known for:
Contentworks Agency is a global content marketing firm focused on fintech, banking, and investment brands.
Top services:
- Social media content and campaigns
- Financial news and analysis
- Video explainers and webinars
- Multilingual content for global reach
The Contentworks approach combines financial expertise with creative flair, helping brands navigate complex regulations while engaging diverse audiences.
5. First Page Sage
Known for: First Page Sage is recognized as a top fintech content marketing agency, with its creation of thought leadership content combined with robust SEO strategies.
Top services:
- Thought Leadership Content Development
- SEO for Lead Generation and Branding
- Content Strategy and Implementation
First Page Sage takes a strategic, long-game approach to content. They specialize in turning complex fintech knowledge into high-ranking, evergreen assets that position companies as industry authorities. Their SEO-backed thought leadership model helps firms attract high-intent leads and build trust over time.
Why these agencies stand out
- Trust and compliance – Every agency here knows that missteps in finance risk reputation – and regulator fines.
- SEO and digital strategy – These firms don’t just produce content; they make it findable. Mint Position, for example, layers local and industry SEO into everything.
- Sector-specific expertise – From fintech to wealth management, each has deep experience building content that resonates.
- Data-driven storytelling – Leading players like Omnius and Vested use behavioral data to craft content that performs, not just informs.
Why content marketing matters in finance
If you’re looking to boost your brand’s authority, win high-intent traffic, or keep compliance front and center, these agencies are a smart place to start.
Mint Position, in particular, stands out with its clear edge in GEO-targeted content and SEO wins – perfect for financial brands seeking both reach and relevancy.
