Nobody likes to wake up to the news that their Facebook ad account has been blocked, but many advertisers experience this because of overlooked policies or technical mistakes.
The good news? You can avoid being one of them.
If you take some of the following important steps, you will decrease your chances of getting banned and keep your Meta Unlimited Spend Ad Account from getting suspended.
In this blog, we’ll explain how to maintain the safety of your ad account and avoid costly mistakes.
Why Do Facebook Ads Get Banned?
Violating Facebook’s Advertising Policies
Facebook has very strict rules on what kinds of ads can be run on its platform. If your ad crosses the thin line, your account may be banned. This could mean anything—from promoting content that’s misleading or offensive to using inappropriate language or images. Therefore, when running an Unlimited Facebook Ads Account, make sure to pay close attention to these policies.
Inaccurate or Misleading Information
Advertisements that mislead users or are factually inaccurate are also a big no-no for Facebook. If users feel that your ad does not speak to the product or service they are being directed to, that could get you banned. Just ensure your ads give clear, honest information to avoid problems with your Meta Unlimited Spend Ad Account.
User Complaints
If people regularly report your ads or hide them, then Facebook will interpret that as a cue that the content is not suitable. And that ultimately may result in them reviewing or banning the account. Moreover, monitoring user feedback becomes even more important if you run an Unlimited FB Advertising Account.
Repeatedly Using the Same Type of Ads
Continuously running the same ads can fatigue Facebook’s review system. Too much repetition may also aggravate users, and Facebook could step in. Diverse creatives and formats are a good way to keep ad content fresh and keep any troubles away from your Meta Ad Account.
Poor User Experience on Landing Pages
If users click your ad and are sent to a broken site, a slow-loading page, or one filled with pop-ups, Facebook may choose to disable your ads. A bad user experience is a quick way to get flagged, especially if you’re running an Unlimited Facebook Ads Account.
Tips to Avoid a Facebook Ad Account Ban
Stick to Facebook’s Advertising Guidelines
The best way to keep your account safe is to read and implement the guidelines provided by Facebook in advertising. It’s an extensive set of rules that ranges from prohibited content to technical requirements.
Facebook’s overall goal is for all advertising on its platform to be respectful, honest, and safe for users. So, following these guidelines makes it much easier to keep your Meta Unlimited Spend Ad Account safe.
Be Transparent in Your Ads
Honesty is crucial when it comes to running ads on Facebook. If your ad promotes something, then ensure the users know exactly what they are getting into with a click. This includes aligning the ad to the landing page in terms of what is being offered.
Misleading ads are often the fastest way for a campaign to get flagged, so clarity and quick actions are necessary. Businesses with an unlimited FB advertising account may find that this transparency helps prevent any issues with account suspension.
Keep Your Ad Content Fresh
The Facebook ad review system looks for repeated content. If the same ads are used repeatedly, it may seem like spam and be noticed by users who are annoyed at seeing the same ad time and again. A bad experience could lead to a ban.
Therefore, ad creatives should be changed frequently. Different images, headlines, and calls to action should be used. Trying out new ad formats, such as carousel ads, will make things more interesting. With an Unlimited Facebook Ads Account, you can run a range of advertisements that keep your audience interested without overwhelming them.
Avoid Spamming Users
Facebook takes seriously the frequency with which a user sees a particular ad. If you overtarget the same audience, it may hurt your Meta ad account because too many ads shown to a user can oversaturate the user with a particular ad. Oversaturation can generate complaints and thus get you reviewed or banned.
So, instead of repeatedly showing the same ad to your audience, try it on different audience segments. Facebook offers many powerful tools to help you narrow down your audience. So, make sure to use them since you obviously don’t want to show the same ad to the same people over and over again.
Optimize Your Landing Pages for a Positive User Experience
Once people click, they expect a seamless experience. If they land on a slow page with numerous pop-ups or difficult navigation, they might leave rather quickly, and Facebook would pick up on that. Bad user experiences can lead to your ad account getting flagged/banned.
Ensure the website loads fast and works properly. No intimidating pop-ups or auto-play videos that could irritate visitors. A clear, user-friendly landing page lowers the probability of fines and increases your chances of success.
Keep an Eye on User Feedback
Facebook takes user feedback seriously. Just monitor the delivery of your ad —if people start hiding your ad, Facebook may think it is not suitable for them.
As a result, Meta can assess your campaigns more regularly. Meta Ads Agency can also help monitor your ad performance and user feedback. If they notice that a particular ad has garnered a lot of negative feedback, they will make the necessary adjustments.
Ensure You Follow Facebook’s Terms of Service
Apart from the advertising policies, Facebook also has Terms of Service that you must abide by. The terms revolve around your use of the platform, the kind of content you post, and user data.
Violation of these terms can also get your Meta ad account banned from Facebook. So, be informed and stick to these terms. If you have a business, give clear details on what you do and the products you deal with. Deceptive or fraudulent activities will promptly lead to banning.
Use Accurate Payment Information
Facebook also looks at your payment methods, and if there are issues with billings, your account may face issues. If the payment information you feed is incorrect or Facebook flags fraudulent activities on the account, then your ad account can be suspended. Therefore, always make sure that payment information is up-to-date and correct.
Be sure to use actual credit card numbers or PayPal accounts and stay on top of periodic checks for payment issues. Keeping your payment methods in good standing can help you avoid unwanted interruptions.
What to Do If Your Ad Account Is Banned
Review Facebook’s Reason for the Ban
Facebook will typically send you an email stating why your account was suspended. Read the explanation carefully to identify where the problem lies.
Fix the Issue
When you understand why Facebook banned your account, act on it to resolve the issue. If it was due to an infringement involving misleading ads or user experience quality, ensure you update the advertisements and their landing pages prior to filing the appeal. You can also contact a Meta Ads Agency for help.
Submit an Appeal
After resolving the matter, send Facebook an appeal. Their support portal can help you understand what went wrong and what steps you’ve to take to fix it.
Learn from the Experience
Take this opportunity to understand Facebook’s policies further and adjust your future ads so this issue does not occur again.
Stay Ahead with Smart Ad Strategies!
With the correct practices in place, you can keep your Facebook ads running without the fear of an account ban. Building trust within the platform and with your audience can go a long way. Create quality ads and actually deliver real value.
Several companies decide to buy Facebook Ads accounts with a good reputation when handling several campaigns or recovering from bans. If the accounts adhere to Facebook’s rules, this can save time and enable seamless operations.
