14% of small businesses fail due to poor marketing, while 19% go under due to being outcompeted.
These companies struggle to keep up with the latest marketing trends. They claim that the marketing industry is changing rapidly, and it’s impossible to keep up. They feel that successful brands have a magical formula that they use to generate massive leads.
As an entrepreneur, it’s logical to wonder what to do to keep up with these top brands.
To help you out, here are the five best marketing tips your business needs to use.
1. Use Video Brochure to Generate Leads
Although many business owners don’t admit it, they know that traditional brochures are boring. Yet, they keep using them with the hope that they’ll boost brand awareness. However, most people nowadays discard these brochures without even reading them.
To keep up with the latest trends, start using video brochures to capture people’s attention. These brochures are ingenious, and most people find them fascinating, thereby keeps replacing the video. To expand your reach using these brochures, combine them with a mailer box.
Check out this page for more on video mailer boxes and how they’ll benefit your business.
2. Create a Webinar
A key part of modern marketing involves educating your target market on your company’s products or services. The best way to achieve this goal is to initiate a discussion. You want to make people know what makes your products stand out and return, learn their needs and preferences.
To achieve this goal, you should create a webinar to educate the public about your company and the products you sell.
3. Start a Customer Loyalty Program
If you’re looking for creative ways to market your business, then start a customer loyalty program. To boost sales, many businesses only focus on getting new clients. They don’t realize that they can pump up sales by encouraging the existing customers to buy more.
A customer loyalty program is, therefore, a simple tool that boosts repeat purchases.
4. Sponsor a Competition
One underrated marketing advice that brands ignore is sponsoring competitions. They see it as an unnecessary expense without any tangible returns (and yet it is not). Sponsoring a competition is a great way to give back the society and increase brand awareness.
You want to create a positive brand image that will pay off by increasing business leads.
5. Use Influencer Marketing
When you seek advice about digital marketing, you’ll most likely find many resources recommending influencer marketing. The idea is to find individuals or organizations to endorse your products on social media. The influencers you choose will therefore help you grow brand awareness and increase leads.
Adopt Innovative Marketing Tips to Give Your Business an Edge
Adopting the above marketing tips is key to giving your business an edge over the competitors. To ease implementing these things, seek the help of the top marketing agency. You want to get help deciding the best marketing strategies for your enterprise to use.
For more amazing Business and Marketing tips, please check out our other blog posts.