In the cosmetic industry, lip balms are the most selling items, and their demand is increasing even more. For these items, it is essential to create handy lip balm boxes wholesale that looks elegant. This is because the ordinary and dull packaging will not complement these products’ nature and might draw the customers away from your items. The lip balm packages are the most versatile packaging solutions which allow the manufacturers to utilize them as per their need or wish. Look at the tips in the guide below in which can enhance the presentation of your products and ultimately prove beneficial for your business.
Opt for strong manufacturing materials:
From the start, the foremost function of any packaging is the ultimate protection of the products. For cosmetic items like lip balms, protection is needed the most. This is because they are more vulnerable to damage from outside factors. The customers are paying money for getting high-quality products, so; it is important to meet up their expectations. This is why you need to invest in the quality material that can enable your lip balm boxes to sustain higher pressures. Durable paper materials such as cardboard, Kraft stock, or corrugated cardstock are an excellent choice in this regard. They have an amazing property that you can make even sturdier by adding extra layers of paper material.
If you want to achieve something exclusive through lip balm packaging, make your product a part of it. This can be done by adding a die-cut window into your packaging design. This window is made from a transparent sheet which makes the product view clear from the outside. If you ask the buyers their biggest wish, they will say that they want to see the products before purchasing. But regrettably, they do not have ample time to open each box and look inside. Elevate their experience with this amazing idea which will enable them to view the inside item directly, even from a distance. You can say that design of the lip balm packages is incomplete without showcasing the item from the window cut.
Relevant color themes:
The color is the most important thing in the design, which makes you different from the rest of the competitors in the market. You can make use of colors that work well as a versatile identity of your brand in the market. However, the selection of the color themes must be made by keeping in view the attitude of the target audience. Different colors signify diverse meanings and evoke certain kinds of feelings in the audience. So, you should be mindful that you understand what your target audience is and what they like or dislike. If the main audience you are going to target is women, your selected color themes should entice and appeal only to them. The women are mostly inclined towards the simple yet elegant and graceful colors. So make sure that you are making use of such hues.
Don’t go with regular shapes:
The lip balms are high-end cosmetic products, so; you cannot reflect their nature well when you are packing them in ordinary lip balm packages. Ordinary shapes such as cuboidal, square, and rectangular are being used by manufacturers widely in the market. So, you cannot make your items look unique unless you pay attention to the shape of the packaging. The unique shapes have the potential to grab the heed of the customers who will be tempting to have your items into their carts instantly. Not just that, but they also make your cosmetic items stand out on the shelves. The round, triangular, and hexagonal shapes of the lip balm packages look alluring and attract customers right away.
A very famous quotation that “less is more” is perfectly right when it comes to the designing of lip balm packaging. Utilizing this unique idea when designing this packaging can lead up to the enhancement of your business in the target market.
You might be thinking that this could reduce the attractiveness of your box and makes it look highly inelegant. Bombarding your packaging design with high-saturation colors and illustrations is not always the right idea. This is because they can confuse the customers, and as a result, your conveyed message would not be perceived by them properly. You need to provide ease to the audience by using the minimal approach while designing. This will lead to the enhancement of your business sales and growth.
Tell the product’s story:
In the selling of lip balms, information plays a critical role. There are things you need to tell the customers about these items so that they can make a wise decision. Moreover, the buyers these days also prefer to know the technical details regarding the product and brand information before purchasing anything. So, place an image by printing all the relevant information about your product in order to facilitate the shoppers in the purchasing process. This information must include the safety instructions while handling the item or certain side effects associated with it.
Apart from that, the manufacturing or expiry date must also be mentioned on the lip balm packages.
While quality materials are necessary for the protection of delicate items, the laminations are good for protecting the printed work on the lip balm packages. The attractive lamination of the lip balm packages is a must thing if you want the audience to connect with your product. There are various kinds of laminations that can be utilized in this regard. As an example, you can use matte lamination to make your high-color printing look dull for improving the visualization of these boxes. Likewise, by utilizing gloss lamination, you can make your packages look shinier and brighter. The velvet lamination is an excellent choice if you want to make the sides of your box soft, elegant, and more protective.
The correctly designed lip balm boxes wholesale are essential for the promotion of your cosmetic product and your business as well. At first, you must consider selecting the high-end materials for manufacturing these boxes to ensure reliability and durability. The shape of these boxes and the colors you use in their design also need your attention. Furthermore, the laminations of different kinds can also be utilized to entice the customers.