More than a few Americans today are entrepreneurs. The market of startups and self-employed people has been on the rise for quite some time—so much so that the Freelancer’s Union is a thriving organization with millions of members nationwide. There’s a website, a social media presence, and plenty of competition for the top spot on the first search engine results on Google and Bing for each of these up-and-coming individuals.
The thing is, though, that even if you’re number one on the search engine results page (SERP), you still haven’t made it. It’s impressive, but SEO (search engine optimization) is only half the battle. Once you have the website visitors you’re looking for, you still have to get them from your landing page into the checkout. That last mile from your homepage to making the desired action on a product page can be a long haul without the right expertise.
The number of website visitors you turn into paying customers is called conversion rate, and it makes a lot of sense to hire professionals to boost the number of conversions you get every day, week, and month. Put that web page to work! Here’s exactly how the folks at LinkGraph will take your conversion rates to new levels.
Let’s talk about data, baby.
The first thing that the pros at LinkGraph will do to get you started on the path to conversion rate optimization (CRO) is to use some cold, hard facts to show them the next step for your specific web page. Your needs will differ from those of another entrepreneur, and the metrics that can be derived from sources like Google Analytics help tailor the CRO plan to your business needs. LinkGraph associates know all the best practices in the CRO business. They can use a number of different strategies to elevate your average conversion rate in a significant way, depending on the conversion goal you have in mind.
Use testimonials and blog basics to up your game.
One thing that a CRO professional may recommend is adding testimonials and blog posts to your website. Product pages, as a rule, aren’t super personalized and don’t offer a lot of opportunities to add to your reputation as a leader in your industry. Blogs and testimonials, on the other hand, do exactly that. In addition, blog posts can be peppered with useful links that show you as a reliable web page and vendor, thus making you show up higher on the SERP. In this way, these tools serve a double-whammy—they get more of your target audience onto your product pages, all the while showing those site visitors why it’s worthwhile to put your products in their shopping carts.
User experience does matter.
Another thing that comes up in conversations about conversion rates is UX, or user experience. If site visitors find your site hard to navigate or frustrating to use, they’ll leave; the number of site visitors who click away is called the bounce rate. Your metrics may indicate that your UX is lacking, which means that you need to streamline your site’s architecture, checkout process, or even just the visual effect of the various web pages. Conversion rate professionals will know how to interpret the data from analytics in a way that allows you to make these impactful changes and convert more of the website traffic you gain into dollars added to your bottom line.
The CRO process may feel daunting (so much data! so many factors!) but it doesn’t have to be. With digital marketing pros by your side, you can raise the total number of conversions faster than you can say page design.
