If you are in the process of setting up a retail business in New Zealand, you have come to the right place, as we offer a few tips from seasoned entrepreneurs.
- Digital Marketing – Regardless of what you are selling, you will need the help of a leading digital marketing agency; their team of experts can put together a dynamic plan that includes SEO, content marketing and social media.
- Storefront Design – You can get signs for shops in NZ from a top-rated signage specialist; they have in-house designers who can come up with something unique, a storefront that attracts attention. Neon is a great way to get your store noticed; talk to the signage company and they can show you many images of previous projects.
- Store FitoutContractors – Choose your fitout contractor carefully; start with a Google search to get a list of store fitout contractors and start talking designs and concepts. Make sure you have a firm budget in mind before you talk to the fitout team and they can show you many great ideas and turn your concept into reality. In-store design is a critical aspect of your business launch, therefore you should spend as much time as you need to ensure the interior ticks all the boxes.
- Staff Training –Your in-store staff are an essential asset to the business; there are online academies that offer store training; a short course can be prepared and delivered in a single day, either at your store or at their venue. The course will cover all aspects of store service, with topics such as how to deal with unhappy customers and providing advice to shoppers.
- Inventory Management – If you install the right software, your staff can scan stock in and out and this automatically records on the cloud. Stocktaking has never been this easy and in real-time, you can find out precisely what you have in stock. Staff can use their smartphone camera to scan items and the system provider offers 24/7 support to ensure you are always online.
We hope that the above information helps you to create a store that is successful and that you enjoy sustainable growth.
