Employee Pulse Survey is about understanding the opinions of employees in an organisation. A survey is usually the most popular choice used to get feedback on internal processes, functions, culture, etc., from the people within the organisation.
Employee engagement is a major point of concern for organisations across the world. The use of detailed annualised engagement surveys is declining due to complexity, length, weak response rates, and completion time. Although executive leadership pressurises middle management for better response rates, data and its relevance over time pose a challenge for analysis. This increases attrition rates, weakens organisational culture, and deteriorates employee health, etc.
To overcome this problem, organisations have been shifting to employee pulse surveys in recent years. The pulse surveys are shorter in length (less than 10 questions) and easy to respond to. Their frequency can be managed on a short and consistent basis, often helping understand what the employees are thinking at a given time. This helps in solving problems that are of supreme importance in the digital world. Examples include productivity, attrition, adverse selection, health and wellness, etc.
Pulse surveys have become a viable alternate option and a popular choice given its numerous advantages that contribute to the business success.
Benefits of Employee Survey
- Builds positive work culture
What do all the most-successful companies have in common? Great work culture.
In an agile world driven by technological disruptions, asking questions around the overall growth and atmosphere of the employees creates a positive and engaged work culture impacting the bottom line of the organisations.
- Improvement in Employee Satisfaction
Pulse surveys help to tap into employees’ thoughts, desires, passion, career goals, etc.
A constructive action plan based on the feedback helps in creating a growth platform. It helps in strengthening the employee-organisation relationship that increases satisfaction and productivity.
- Knowing Employee Motivation
Constant communication helps executive leadership to understand the underlying reasons for employee motivation. Motivated employees tend to work with more intensity contributing to the growth of the organisation.
- The Communication Ice-breaker
Pulse surveys provide faster response rates and act as an ice-breaker to open up the communication platform. This is a huge positive for both the organisation and employees as it creates an environment of shared success through conversations and the exchange of ideas.
They help in understanding the voice of the employees.
- Time and Cost-Efficient
The pulse surveys bring in a new attribute to analysis in the form of time.
The annualised engagement surveys involved a lot of time, effort and cost as it was implemented annually or bi-annually. Pulse surveys, with the help of technology, drastically reduces the traditional costs and efforts associated with the process.
Since these are short, the time needed for analysis is also reduced to a considerable extent.
- Improvement in Innovation
Short and frequent surveys are generally used to get feedback on specific aspects of the organisation. Apart from understanding employee sentiments, these act as a seed of thought and a habit to solve problems through open conversations, exchange of ideas leading to innovative solutions.
The culture of innovation in an organisation drives the growth curve because the world of work is changing rapidly, and it continues to change.
- Progressive Analysis
Every survey tool has in-built analytical reports that provide insights into the responses. The feedback received over shorter intervals of time helps to correlate the impact of various organisational events during that phase.
For example, continuous surveys on support portal improvements will provide feedback on how the recent ticketing system is received by the employees.
- Fosters Employee Health and Wellness
Work stress could have a serious impact on the health and well-being of employees. It is an organisational responsibility to ensure the safety, security, and mental well-being of the workforce to reduce costs and create a positive environment. One such way is to add group health insurance in your regular employee benefits program.
Proper implementation of pulse surveys communicates that organisations are listening to their employees.
This can be a huge source of employee motivation and happiness that drives productivity.
The mindful implementation of a strong organisational culture developed based on employee well-being helps create a productive workforce alongside brand advocators.
Conclusion
Employees tend to stay longer in organisations that care and value their opinions. So, pulse surveys are highly impactful, and their translation into implementation on the ground helps create a rewarding employee engagement.
They help organisations to stay relevant to the changing needs and demands of the workforce. Making it the best method available in the market to measure engagement levels and establish a unique value proposition.
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