Business suffered heavily due to the pandemic that struck the world in 2020. No one had anticipated something like this and managing this, during the earlier months was all about lockdowns.
This meant that non-essential stores and businesses had to close up. There was no information on when they would be allowed to open as no one knew when the pandemic would end. Many businesses innovated to deliver online orders, but many couldn’t manage that. Now that vaccines are available and governments are allowing businesses to open again, they can try to make up for their losses. Here are some ways they can do this.
Call and inform customers
During the lockdown, a lot of businesses had to be suspended or shut down. But now that things are open, the businesses must call customers and inform them that they are open. Reaching out to customers doesn’t have to be outright, on your face. You can know prospect customers by their actions.
They will be subscribed to your email list, would have downloaded your catalogue of products, attended any online live shows or even visited your sale pages online. If a prospect is doing anything like this, then it means that they are interested and now it is upto you to nab the customer. You could set up a personalized email sequence that gradually educates the customer on your products and inspires them to buy from you.
If you have a service as an offering then allow a 7-day free trial or a course free for 7 days. You can also give out product samples if you offer goods for sale. Within this time period, you are making the customer more receptive to what you have to offer.
Communication platforms
One of the most important things to increase sales is to use communication platforms to keep in touch with customers. This was very helpful for businesses that had to shut down because they were non-essentials. But what they were doing that time was talking to customers. Emails, social platform chats etc., all became a part of maintaining the connection. Some businesses offered customer bookings at low prices and delivery once things opened up. Customized and limited emails for marketing now when things are opening work well.Use multiple customer target profiles and create unique outreach messages. Polls, quizzes and feedback are ways to engage and get attention to increase sales.
Small markets
It is possible that till now you were looking at large markets with huge demand. But when you have already opened to them and want to increase your sales, you need to look at newer markets. This “new” market can be in the form of smaller markets. Focusing on a smaller market can get you more revenue, but you will have to do some work to get the customers attention. Value for money, purpose and uses are a few things you will have to highlight. Some sellers focus on niche markets because what they are selling isn’t a widely used good. For example, an Anime Sex Doll is a niche product for adults versus towels that are used by everyone. Even niche products can have a worldwide market and sex toys and products did very well during the pandemic because they met a desired need and they offered online sales.
Good customer experience
Creating the right customer experiences is crucial if you want to do well in sales revenue. Hardcore marketing may not work but subtle techniques may do more for you. Too many gimmicks or pushy sellers can be annoying. The way to create a good customer experience is to hear them and answer their questions patiently. The best way is to help someone out when they are facing a problem. Businesses that solve customer issues to a satisfactory level also get publicity from word of mouth. This way of advertising is much more effective as people hear genuine reviews from each other and are motivated to make a purchase.
There are many more ways to increase sales for Q3 2021 such as creating a positive interaction, ensuring increased transaction frequency and build confidence with risk-averse. All of these strategies if done right will get you where you want your business to be.
