Behind every successful blog is a highly engaged readership. To ensure that people read the valuable content your blog offers, you must attract them to your blog from other places, such as social media.
The target audience of a fashion blog, whether a weblog or an Instagram blog, can be found on Instagram because just like fashion and beauty, the app is very visual.
Here is a list of tips to effectively promote your fashion blog on Instagram:
Understand your audience
Does your brand cater to men or women? What are their age groups, occupations, and location? What are their interests in fashion (feminine, business casual or athletic, etc) and what are their consumption habits on social media?
These are some of the questions you need to answer before developing strategies to promote your fashion blog on Instagram. This will help you tailor your content to fit the needs and interests of your audience.
You can determine this by looking at the Instagram accounts of other blogs in your niche. Take general ideas from your successful competitors but take care to introduce your brand’s unique perspective to it. Create engaging content
Keep your audience hooked to your account by posting trend reports, styling tips, product recommendations, outfit pictures, shopping hacks, etc.
We recommend using reels for content creation. Instagram’s algorithm prioritizes this short-form video content over posts with images. Hence, reels will be your best bet when it comes to appearing on your followers’ feeds.
Here are some reels that you can make for your fashion blog’s Instagram:
- A shopping haul, where you show the fashion items you bought recently.
- A Get Ready With Me video, where you show the process of putting together a look
- Speed reviews of items you bought a while go
You can also hold an Instagram Live to answer any questions of your audience in real-time. If you have shared any helpful tips or useful information on the Live that the non-attendees might have missed, you can share a live broadcast from your Live Archive to your feed.
To lead people to a blog post on your website from Instagram, you can include a snap of the headline, the first paragraph, and a link to the blog post in the caption of an Instagram post, followed by phrases such as “click on the link in bio to read more”.
With PosterMyWall, you can create engaging content for your Instagram in no time. Browse through our fashion social media templates, select the ones that fit the aesthetic of your blog most closely, and customize them to reflect your messaging. Then you can publish these directly to your Instagram account from PosterMyWall.
Follow a consistent posting schedule
Consistency is key- you should be regularly posting content on your Instagram so that your blog stays on top of the minds of your audience. We recommend using a content planner, to plan your content in advance, and creating content in dedicated time slots every day. This way you won’t struggle to find time for content creation in your busy routine.
Then you can post the content on your Instagram at the times your followers are most likely to engage with it (based on page analytics).
Leverage Hashtags
Your posts can reach new audiences with the help of the right hashtags. Instagram now allows people to follow hashtags, so if you use them in your posts, your posts will appear on the feeds of these people.
Use hashtags that are relevant to your blog but don’t have a very high volume of posts and have been used by accounts with a similar follower count as you. This way your posts have higher chances of being seen by your target audience, as compared to very broad hashtags such as “#fashion”.
Instagram recommends using 3-5 hashtags per post. Too many hashtags in a caption can make the posts look messy and overwhelming. However, if you do wish to use more hashtags, you can add up to 30 hashtags in the first comment under a post.
Tailor your content
The world of social media marketing is highly dynamic, so should be your blog’s Instagram. Your content should reflect the ever-changing interests of your audience.
Firstly, you need to have an active presence on Instagram. This is important for social listening (monitoring social media channels for mentions of your blog, competitor blogs, and related keywords), interacting with your audience, and keeping up with the trends of content creation.
Secondly, you should keep a regular check on the analytics of your page, to see which content is well-liked by the audience (based on the number of likes, shares, and reposts) and which is not so popular. Then you can continue making content that is similar to your previous high-engagement content.
This will ensure that your blog’s Instagram continues to appeal to its audience.
Conclusion
To promote your fashion blog and attract readers, you need to have a strong Instagram presence. This involves making useful content (e.g., styling tips and trend reports), sharing content regularly, and actively monitoring the performance of your blog and the industry. With the help of the tips mentioned in this blog, you can achieve all this for your fashion blog’s Instagram.
