Real-Estate marketing is all about building and fostering relationships with people. If people start connecting with your brand, the scope of growth for your real-estate venture is simply endless.
In today’s technology-driven digital era, it’s imperative to have a well-defined approach for any real-estate venture. Video marketing is garnering immense steam in recent days, and this calls for the deployment of advanced measures that can propel your property venture to success.
In this post, we will be talking about a few real estate marketing tips that can help you in establishing a digital foothold for your property business.
These highly effective marketing guidelines will definitely help your real estate business in scaling heights. Let’s begin!
Marketing Solutions For Real-Estate Business
Having an effective video marketing solution in place can help you in generating new leads as well as generating immense recognition for your business. Here are a few guidelines that can help you set-up an impactful video marketing strategy for your real-estate venture and increase your audience
1. Build an appealing website
Having a well-crafted and functional website is crucial for any business. People are increasingly turning towards the internet to gather information about the businesses that they choose to transact or get involved with.
You can set-up a functional website that gathers leads as well as provides all the information related to your business.
An SEO optimized website can enhance your web search visibility and increase organic traffic to your business without spending a single penny from your pocket.
With advanced websites, you can have video integration that you can leverage to display property videos and gather extra views for the properties that you have available.
Just ensure that you keep the website updated lest you want customers inquiring about properties that are already rented/sold out.
2. Develop a Google My Business presence
Google is one of the first few places on the web that users look up to gather more information about your business.
Thankfully, Google has made it easier for businesses to differentiate themselves by providing My Business service.
Business owners can now set up a dedicated business page on Google that shows up as a rich snippet in the search results.
You can update the My Business page with your business details such as an address, opening hours, parking information, holidays, and much more.
This helps you in building credibility for your business and, in a way, garner more footfall for your business.
A My Business page also allows customers to leave ratings and reviews for your business that can prove to be pivotal in driving in new customers and identifying the pain points of your venture.
3. Leverage Facebook Live
The social networking giant Facebook opened the doors to live video streaming on the platform and has resulted in a high level of engagement.
You can physically visit a property and start a Facebook live from the compound. This enables prospective customers to get a virtual glimpse of the property without much time investment.
Since real estate is all about appearances, you can live broadcast rental properties, home tours, locational observances, and much more.
Your clients will thank you as this is time and cost-effective for them, and they can get familiar with your properties without stepping a foot out of their current dwellings.
A well planned and times Facebook life can do wonders for your real-estate venture. You can begin by selecting the right audience to target through your live videos and then analyze the analytics of the viewers.
This can help you in gaining insights related to your audience and build a successful Facebook marketing strategy around it.
4. Churn out Instagram stories consistently
Instagram stories are short videos that are available temporarily on the profile and are highlighted with a circle. These are similar to Snapchat stories and are only highlighted until the user clicks on them.
Marketers have figured out that the best way to approach Instagram marketing is through stories.
Instagram stories generate more reach as compared to posts as these are only available for a 24-hour window, and platform users are more likely to click on the highlighted circles that appear above their news feed.
If you have a new upcoming property in a prime location or a property that you quickly want to offload, Instagram stories can provide you with the necessary promotion that you need to quickly bring your services in front of your customers.
5. Create digital e-vites
Do you want to invite people to visit your properties virtually? Getting an e-vite created might be an excellent idea!
These appealing invitational cards are perfect for luring in new prospects to your properties and driving enhanced recognition for your business.
Evite is a cost-effective measure for driving the audience to your venture and can help you foster new connections.
You can easily create e-vites using one of the many free e-vite creation platforms and invite people to your Facebook Live or a physical property visit.
You can use custom images in your e-vites to enhance their appeal. Moreover, since these are entirely digital, the overhead cost factor is tremendously low when compared to traditional paper-based invites.
If you are looking for means to develop and deploy marketing measures for your real estate venture, these tips might come in very handy. Video marketing is certainly the way forward, and having an effective video marketing platform in place can do wonders for your real estate brand.