Drink packaging is a valuable asset when starting a beverage company and attempting to enhance your sales numbers. Sixty-four percent of consumers in the United States will make a purchasing decision based on a product’s packaging. Finding a compelling design that resonates with your target audience is crucial to growing your brand.
Exploring your packaging options is an excellent start. Much goes into designing the perfect beverage packaging for your latest product. The types of packaging will save you money and help the environment while generating more sales.
The good news is that you’ve come to the right place to learn the essential tips for creating a drink and choosing a packaging design. Continue reading to bring your new beverage to consumers today!
Explore Material Options
Exploring your options for packaging materials is wise for your brand. It’s the first step if you want to operate an eco-friendly beverage company. Find a balance between your vision and your budget for your drinks.
Plastic is a versatile option, easily shaped to fit the design you picture. It’s also a lightweight and durable packaging option that stands up well to drops and damage. You can use plastic packaging to contain pressurized beverages.
Glass is another option and one of the oldest beverage packaging materials. It’s eco-friendly, though far more delicate than plastic packaging.
Metal is a packaging material worth considering when planning your drink packaging. It’s a lightweight material that is easy to recycle. The drawback to metal is that sourcing aluminum cans is challenging due to supply chain issues.
Know Labeling Requirements
Knowing the labeling requirements depends on the beverages you’re selling, which is also critical. Create a template of where you’d like the label’s artwork to go. The artwork creates a compelling image that drives shoppers to choose your beverages.
You must also ensure the label provides all necessary information for shoppers. The barcode location and number of colors you use affect beverage packaging. Plastic and glass bottles come with extra expenses for label printing and application.
Print Alternate Graphics
Not all markets are the same, and it’s best to print multiple graphics to suit these different markets. Customers in the Dallas market won’t enjoy your Philadelphia Eagles-themed graphics. Define a region based on demographics and create graphics for that region.
Go Gender-Neutral
A gender-neutral packaging design makes every person in your target market feel included. You’re not excluding anyone, which removes half of your target audience.
Choose color themes that don’t imply a specific gender. It’s an effective way to market your product when creating a drink. Present a large amount of content to make everyone feel included.
Invest in Drink Packaging Today
Drink packaging can make or break your beverage company, and it’s wise to research the best options before settling on a packaging design. Choose a gender-neutral design to enjoy a larger target market.
Find alternative graphics for different regions. Explore material options to provide durable and eco-friendly beverage packaging.
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