Building link along with SEO is very effective in driving more traffic. It is more important than lengthy content. Organizations that build more and more connections are more likely to win the market compared to those who do not do this. You can create links from many technical aspects of your brand or business. Before discussing how it benefits you, let’s first learn what a building link is.
Building link is a process of getting hyperlinks from different websites, that search engines use these links to crawl the website. They crawl not only the links that are on your page but also those which are present on the entire website. Moreover, search engines utilize links for different purposes. These include
- To discover new pages
- To use them in search results
- To determine how a page rank in search results
How are links built?
Before discussing how building links are essential, learning how connections are created is crucial. Below is the step-by-step guid for creating quality links. Let’s dig into it more.
Adding links
If you are visiting a website, not of your authority, place your link there. It often calls “adding” a link. Some tactics that belong to this category are
- Business directory submissions
- Blog commenting
- Social profile creation
- Creating job search listings
- Posting to forums, communities, and Q&A sites
Asking for links
As seen from the name, you ask for a link when you reach the website owner, giving them a compelling reason why you want to connect with them. Different strategies are in consideration with this link-building category. These are
- Guest blogging
- Skyscraper technique
- Testimonials
- Broken link building
- Image link building
- Link moves
- PR
- Link exchange
- Resource page link building
- Ego bait
- Unlinked mentions
- HARO
In case link building needs to be fixed, SEO marketers often look for ways other than links that are more effective and worthy.
- An email newsletter blast
- A shoutout on social media
- Free access to premium products or services
- A link in the exchange
- Money
Buying links
Many individuals and businesses need to gain experience building links, and they look for other easy ways to raise their rankings. They can buy links to increase their rankings. All you need is to do this safely so that you will not get penalized by Google.
Earning links
It doesn’t matter how good your page is; you have to invest in promoting it. Getting more quality links will increase your visibility in search engines, and more audiences will come to your website.
Best building link strategies
In digital marketing, many strategies are available to build high-quality links. If you want to get them to know, stay with us and learn more about them.
1- Pursuing competitor’s link
Researching and studying your competitor’s links is one of the most important tactics. If your competitors are highly ranked in the search engines, they have all the correct links. When you study those links, you will better understand what and how many links you have to put on your website.
2- Creating linkable assets
Linkable assets are also termed linkbait. These are used to attract the target audience by referring to these links to the content. These linkable are available in many different forms. These are
- Online tools and calculators
- Infographics and GIFographics
- Awards and rankings
- Studies and research
- Industry surveys
- Definitions and coined terms
3- Content promotion
Whether you have fewer or more linkable on your page, your audience will only know them if they know about them. It is necessary first to inform them with high-quality content. You can promote your content in three practical ways such as
- Influencers and communities
- Advertising
- Growing an audience
4- Guest posting
Guest posting is another mainly used link-building strategy. In the guest posting, you dont need to pay to get links because you are giving the website quality content. It is often called fair exchange value. You can start it in two ways.
- Start small and work your way up
- Make an irresistible offer
Why is building link important?
Backlinks are Google’s most preferred factors to rank your website high. It is often referred to as a vote of confidence for the websites that get links. The strategy helps search engines to discover new web pages and is also helpful to determine which web page they should rank in search engines. So, it is crucial to make building link a significant part of your website to rank it high on search engines and increase traffic. Moreover, it will make your website more valuable, helpful, and credible.
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https://www.sciencedirect.com/science/article/abs/pii/S138912860200213X
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Received 8 September 2009, Revised 18 September 2011, Accepted 2 October 2011, Available online 15 November 2011
https://www.sciencedirect.com/science/article/abs/pii/S1567422311000639
3- A review of the effect of traffic and weather characteristics on road safety
Received 29 November 2013, Revised 24 May 2014, Accepted 28 June 2014, Available online 31 July 2014
https://www.sciencedirect.com/science/article/abs/pii/S0001457514001900
