Nearly 50% of customers will pay more for a brand they trust. The more they appreciate and believe in your business, the more they’ll buy. However, it can take over seven tries before you make a strong impression on customers.
Without a unique brand identity, you won’t stand out.
Here are four branding ideas you can use to stand apart from the competition. With these tips, you can wow customers. Start expanding your brand reach with these tips today.
1. Maintain Consistency
Before anything else, research your:
- Target audience
- Competitors
- Industry/niche
Gathering research will help you create a brand that looks like no one else’s. It will also ensure your brand speaks to your target audience. When gathering research, complete a SWOT analysis.
Then, document your brand guidelines. Your guidelines should include your logo, color palette, font styles, and other brand details. Once you establish your brand guidelines, keep your branding consistent across your digital and print marketing materials.
As people continue seeing the same unique branding, awareness will grow. Eventually, consumers will recognize your brand. You can remain at the forefront of the buyer’s mind.
Create a mix of branded marketing materials, including fun merch like shirts, pens, or challenge coins with the logo. You can learn more here: what is a challenge coin?
Brand your digital marketing materials, too. These include videos, eBooks, infographics, or social media posts.
Using different brand elements on different platforms will confuse your customers. Maintain consistency with your branding designs to stand apart from competitors on all platforms.
2. Reward Loyal Customers
Once you start gaining customers, reward your repeat customers for their loyalty. Rewarding loyalty will help you retain customers long-term. You can start generating repeat sales to improve your ROI.
For example, you can create a customer loyalty program. Send repeat customers exclusive deals, early access to products, or freebies. Reward your customers for referring your brand to new shoppers to encourage word-of-mouth marketing, too.
3. Give Back
Customers appreciate a brand that gives back to the community. For example, you can find sponsorship initiatives or charitable causes. Show customers you want to help the less fortunate or improve human life.
You can use your customer service efforts as part of your PR strategy. These branding ideas can help enhance your audience’s perception of your brand and business.
4. Stay Authentic
Once you begin using these branding ideas, make sure to remain authentic.
Align your brand with core values you believe in. Show consumers who you are as a business and who you want to be.
When applying these branding tips, don’t pretend your business is something it’s not. Remaining authentic will encourage consumers to trust your brand. Once they trust your business, they’ll feel more inclined to make purchases.
Keep Customers Engaged With Your Unique Brand Identity
Don’t miss an opportunity to grow your business. Instead, use these tips to develop a strong branding identity. With these tips, you can attract new customers with ease.
Start marketing with these branding ideas today.
