With the hype on the need to optimize sites for SEO (search engine optimization), some site creators missed out on the quality of a website and its design. It might not have been neglected by site developers and creators, but designing the website had been kind of waylaid to the side by designers for sometime despite its importance.
As it is, the design can bring in the benefits to your business in tandem with the other elements of a working site. Here are some of the more important ones of these many benefits.
SEO
Paired with an excellent web design, your business is certainly going to be boosted in the search engines by its big role. It starts with the loading quality content to making your website easily accessible on any device.
Some website developers continue working with their clients to make the client’s site get found anywhere it wants to be seen. These developers keep the clients up to date with search engine algorithms and their help the websites getting found.
Mobile connection
These days, Google and the other search engines are now asking online businessmen to have a mobile responsive website. The move is simply to have your site be easily navigated and viewed from mobile devices or have it fall in the search engines which might be harder for customers to find.
Google Analytics know how people all over the world are interacting with your website. Google Analytics reports can help you understand the value of great web design, from showing you the details of your website’s traffic to showing the pages that are most popular with your potential clients.
Similar tools in other search engines now cater to responsive sites by condensing tracking and analytics into a single report. This can help you see how your content is performing on different devices.
Design version
Other businesses still choose to have separate versions of their websites for mobile users. However, responsive site design is getting to be the norm these days. The benefits are greater versatility and lower development costs.
The design is also becoming important to search engine optimization in terms of quality content. The stronger back links and the better bounce rates translate into higher search rankings. It is also an extra SEO benefit for mobile optimized sites.
Partnership
These days, site design need not have to be a one-time deal. Site developers and designers have agreements between themselves that tell them having an ongoing relationship with the client is much better in the long run.
Many of them now are eager to work with the design that you need for your website. This is followed by the updates on contents. They also have plans of continuously applying the updates and content that your site needs.
Branding
With an excellent website design, your site automatically acquires branding benefits. Your developer can help you establish a clear brand of your business and apply all of these to the design elements of the site. The design also makes it easier to navigate, and easier to understand.
However, there are some hidden benefits coming from a good website design. Actually, these are the practical advantages and benefits that a good design brings to your site.
Steve Jobs had said it. Design is as much about the mechanics as it is about the aesthetics.
Here are the more popular ones.
Web design and consumer trust
These are the times when just about every business is online in some form. This means the impression of your site is more important than ever before.
Getting a good impression is leaving with a good design.
A study had shown that badly designed websites are often not read, trusted or visited for any length of time. Another one has 94% of the reason why participants rejected a site was because of poor design. (Only 6% was for content-related issues.)
The site’s content could be top-notch, but a poor website design brought it down.
Good design and brand memory
Design is actually more than just the outside appearance of a business, brand or product.
It goes so much deeper, particularly when it comes to brand design.
Memorable brands are created, from the logo right down to the choice of colors, and the way a memorable brand is created is through intentional and carefully chosen design decisions.
So, what makes a brand memorable? Good customer service and a good product certainly helps, but what about beyond that, on a purely surface level? Of course, it’s design.
User-friendly content and design
This is the point of all the technology-oriented businesses and software developers. They are the ones that make complex information easier to digest.
Today’s technology and content is becoming more and more complex and powerful. The design from interfaces, data display all the way to the physical product design and advertisements make it easier all the way.
Presenting your brand’s values visually
All of today’s brands are built on ideas, values and ultimate goals. Sometimes it is tricky to communicate these values quickly to consumers.
This is the work of a superb website design Brisbane where the interplay of the colors, texts in black on white backdrop, can vividly say more or less your brand, your business, your product.
In some sense, design can be like the universal language and can help you communicate visually to your audience all through the interplay of things like color, imagery, icons, types and many more.
An example would be Nike where the brand captures their entire brand ethos with their designs – power, agility and determination, all within one design.
Invisible designs
Gone are the days of bar graphs with flashy effects, drop shadows glowing edges. Basically, there’s a popular saying: “Good design is invisible”. This boils down to the idea that design should be experienced, not noticed.
A perceptive web user of your site might notice the site design but did not notice his attraction.
All he does is doing what he wants to do in the site, and find the information he wants and consume the content easily and pleasurably.
The reason is that good design is invisible.
