Customer review is one of the crucial marketing factors that decide the success of a business. This is because most people look for reviews, testimonials, or feedback from previous customers before purchasing a product or hiring a service. Hence, it is necessary for brands and businesses to showcase their value via customer reviews.
Of all other social media platforms, marketing experts opt for Instagram to create social proof with customer reviews. Wondering why? Yes! There are a plethora of ways to share reviews and attract potential customers in an engaging way. Especially marketers who make use of the Story feature buy instagram story views to spread the word to broader audiences and attain the desired results in a short while.
Still, there are many ways to share customer reviews and make the most out of them efficiently. All right! Keep reading this article to learn the essential information about sharing customer reviews on Instagram.
Benefits of Sharing Customer Reviews on Instagram
Customer reviews shape the brand reputation by bringing in several benefits. Here are some of the prominent perks that you can reap through posting customer reviews on Instagram.
- Increase sales
- Attain high ROI
- Build credibility
- Enrich trustworthiness
- Gain more followers
- Improve brand visibility
- Strengthen your brand presence
- Positively influence purchase decisions.
Apart from these, you could gain more benefits when you implement the right strategies perfectly. In addition, take advantage of EarnViews to enhance the exposure of your brand and build brand authenticity.
Different Types of Customer Reviews That You Can Share on Instagram
Customer Review – A review is nothing but what a customer says about a particular product/service or brand. Share reviews in a simpler way to make them understandable for the prospects and let them make better decisions.
Customer Testimonials – Recommendations shared by a customer who is satisfied with a specific product or service delivered by a brand. With this, you can build trust in your brand and boost conversions.
Customer Feedback – It is a set of information that a customer shares to convey the experience they had with a brand’s products or services. Valuable feedback can bring more leads to your business. So, make use of it wisely.
Reviews by Influencers – When you opt for influencer marketing, the respective influencer will create and share a review video to share their thoughts on your brand. Simply repost the content in your profile by tagging their name.
User-Generated Content – Whenever a customer shares an image or video showcasing your product, try to upload it to your profile with their permission. UGC has great potential as it is shared by real-time customers.
Success Stories of Your Brand – It can be anything that your brand has achieved throughout your journey. Share the milestones crossed, the latest achievements, and more.
Different Ways to Share Customer Reviews on Instagram
Instagram is one of the vast social landscapes where opportunities are widespread, especially for businesses. A customer review can be shared in many different ways on Instagram, and a few ideas are given below.
- Embed Link in Bio
Bio is the index of your Instagram page. You might have included detailed information about your business in a precise manner. In addition, add the link to your website or landing page where you have displayed customer reviews. Since it is a clickable link, your audience will be redirected to the reviews page. If you have more than one link, combine all into a single link and embed it in your bio.
- Instagram Stories
The Story is one of the interactive features of Instagram. A user can share any information with a blend of visual elements like stickers, emojis, filters, and effects. Collect customer feedback and curate them into an image or video. Then, share it in the Story section of your profile to portray your brand value among your future customers. Furthermore, you shall try out EarnViews to expand your reach and bring in new prospects for your brand.
- Instagram Highlights
Generally, the content you share on Story will disappear after 24 hours. If you wish to save the Story for a long time and make it visible for new visitors, then add the content to the Highlights section. It is recommended to create a dedicated Highlights section for customer reviews so that it will be easier to go through all reviews at once.
- Instagram Reels
The reel is another effective Instagram feature that is capable of bringing more engagement to users’ content. These short-form videos last only for a few seconds, and you need to convey the information that you want to show off before the video ends. It is a good idea to share video testimonials here as it can reach loads of audiences in a minimal time.
- Instagram Carousels
Do you have a set of feedback or review gathered from your valuable customers? Then Carousel is the best option for you. You can showcase all the reviews in a single post. This greatly helps potential customers know about your brand value and let them choose you.
- Instagram Guides
‘Guides’ is an advanced feature that enables users to give collective information about specific stuff for potential audiences. First, save the post all you want and turn it into an effective Guide. Then, the interested audience will look into it and take further action accordingly.
- Instagram Live Video
If you want to share customer reviews in a unique way, then live-stream videos on Instagram. Wondering how? It’s possible if you have loyal customers who are ready to share their real-time experiences with your audiences. On the flip side, you can invite influencers to join your live video and spread your brand value.
Hope now you have a clear idea of using the Instagram platform to show off your trustworthiness via customer reviews. You are not limited to using only these ways! Experiment with different tactics and combine your efforts to take your brand forward on the success path. Whatever technique you choose, craft eye-catching visuals and be genuine to attract the audience through your reviews.