As one of the most engaging social media platforms, Instagram has become a must for every brand’s marketing strategy. The platform has a staggering user base of over 1 billion active users in 2021.
Additionally, Instagram users spend an average of 54 minutes on Instagram daily. Instagram possesses a huge potential for brands to attract engaged traffic, increase sales and create a brand identity.
Over the years the many popular brands have started taking Instagram seriously in their marketing campaign. Data from the market highlights that stories have generated some of the best ROI for the marketer’s campaign. The study revealed that the stories generated 35% impressions. Additionally, stories also accounted for nearly 29% of the Instagram ad spends by marketers.
Apart from that, the number of US businesses that claim to use Instagram for business is at a whopping 71%. Yet, It could be a bit complicated for marketers to start their brand’s journey on Instagram.
Here are some hacks that can give you the head start you need to start your journey in creating your brand identity on Instagram.
Using External Services for Instagram
Another great thing you can do to expand your Instagram page is by using external services. Starting an Instagram brand page is tough. You start with 0 followers and may get only a few followers in your first few days unless you are a celebrity. There are many individuals or agencies in the market that can help you with the headstart you need for your brand page.
Audience engagement is probably the most important thing a brand should aspire to on Instagram.
And who better than a professional can understand the best way to generate high audience engagement. Very often, new brands on Instagram tend to buy Instagram followers and buy likes for a headstart. While many may suggest you against it, it may be a good way to gain the initial exposure you need for your page.
Posting Regularly on Instagram
Posting regularly on Instagram can be one of the best things you can do to make your Instagram blow up fast. While you should always prioritize quality over quality, but not posting for several days or even several weeks won’t do magic. Instead, try creating a posting schedule that will help you to post on time and reach more people all while maintaining a good post quality.
Many popular brands on Instagram tend to post 1.5 times a day on average or 3 times every 2 days to maintain consistency. Posting your content regularly on Instagram can help you increase your reach, gain more engagement, and increase your sales. Posting regularly can also help your brand to stay in the memory of your relevant audience who can later become your customer.
Using right hashtags
Hashtags are powerful tools on Instagram that can help you target the right people for your business. It also helps to gain exposure that is beyond your subscriber base and all that is available on Instagram for free. However, you can find a relevant audience only when you use the right hashtags.
You can use tools like Hashtagify to check the performance of every hashtag you are planning to use for your next post.
You can also find relevant hashtags and compare different hashtags to find the best hashtags for your posts. Additionally, Instagram hashtags can also be used in Instagram stories and IGTV videos. Stories are one of the most engaging posts on Instagram. And using hashtags with stories to get exposure beyond your follower base is amazing.
Conclusion
Instagram is a powerful social media website to create brand identity, increase sales and gain user engagement. Over 1 billion people use Instagram in 2021 and the number is only expected to grow in the future. That means you will never be short of people on the platform to gain the engagement you need and create a distinct brand identity. Using the right hashtags, external services, and posting regularly can help you to make your Instagram blow up fast.
