Creating a sales funnel in the world of digital marketing is a difficult task. It doesn’t matter if you work with B2C or B2B, measuring the performance of the marketing campaign is what defines its further success. Today we will discuss KPIs in lead generation, how to improve them and what metrics guarantee qualified sales from LinkedIn.
What Are Lead Generation KPIs?
To start, we need to understand what KPI stands for. A key performance indicator (KPI) is a metric that represents how well the company achieves its business goals. The criteria are different, thus KPIs vary between companies and industries.
In the sphere of sales, KPIs serve the purpose of helping your sales team improve the marketing campaigns. A high KPI means that you get qualified leads, good conversion rates, and overall recurring revenue.
When it comes to B2B lead generation, the most important KPIs include:
- Conversions per activity
- Lead quality
- MQL to SQL conversion rate
- Customer satisfaction
- Source of leads
- Website Traffic
How Do You Measure the Success of Your Linkedin Lead Generation?
If you choose to use LinkedIn as your target market, KPIs are not the only metrics that provide valuable insight. There are numerous ways to measure the success of your lead generation campaign. Some of these include:
Conversion Rate
Converting the leads into prospects is what promises guaranteed sales in the future. Conversion rate is the percentage of clients that come to the website and perform the desired action. In the case of B2B that usually means closed deals.
Return on Investment
ROI measures the amount of return on investment, relative to the cost. It is a ratio that divides the net profit from investment by its cost. This is the most crucial parameter to help you plan a marketing budget and spend it accordingly.
Cost Per Lead
The cost per lead is how much money you spend to generate one lead. Following these metrics means you acquire the clients cost-effectively.
Number of Marketing Qualified Leads
Marketing qualified leads or MQLs are the number of leads that are ready for the sales process. Usually, those are passed from the marketing to the sales team if the company has a distinction. A number of MQLs represent visitors who have an interest in the product or service.
Month-to-Date Goal
LinkedIn lead generation is a complex process and month-to-date goal is generally used to give you an insight into how well you progress towards lead generation goals. It is a 30-day update that helps to make predictions and identify growing trends.
What Factors Can Improve Your Lead Generation KPIs?
If we’re talking about LinkedIn lead generation, certain factors make it different from other sales spheres. To gain guaranteed leads we recommend:
Generate a List of Targeted Business Contacts
A list of targeted contacts usually implies checking irrelevant databases to make cold calls and send cold emails. With LinkedIn, the whole platform is one huge database that allows networking with minimal effort. LinkedIn shows you target job titles, company size, and even locations, which all are crucial for improving your KPI.
Get into Conversations
As B2B sales are all about high values, nurturing a lead usually takes a lot of time. That’s why we recommend getting into as many conversations as possible to increase the chance of a closed deal. Still, it is important to understand who you are in contact with, so do your research beforehand.
Join Relevant Social Media Groups
Social media groups are the best places to find relative leads on the platform. Being active on those will help you reach and engage with more leads. Respond to comments, ask questions and continue communicating in private messages and you’ll see the growth of your KPI.
Use LinkedIn Ads
The platform gives you a variety of tools for LinkedIn lead generation. Starting with InMails and ending with sales navigator, this social media is perfect for B2B sales.
Automate the Process
If you want to stay afloat and generate exclusive leads in the digital world, you have to use all of the resources it gives you. For example, Outreachly is a B2B lead generation agency that uses AI-powered automation tools to save time, and effort and provide you with guaranteed sales.
How Outreachly Helps Boost Your LinkedIn Lead Generation Results?
Embrace the power of developing technologies with services that are ready for the future. Outreachly is ready to back up your lead generation and make it a hundred times easier with AI automation. Get your guaranteed leads or get your money back, it’s that simple.
Check out Outreachly’s demo and get ready for a B2B lead generation agency that values your time.
