How Much Do Instagram Ads Cost and What Are the Best Strategies?

Are you thinking about expanding your business? Then you need to start using Instagram ads!

Over 2 million businesses use Instagram for their business, and starting Instagram advertising is a great way to get the word out about your products. Everyone from millennials to the Baby Boomers is using Instagram, so you will definitely reach the audience you’re looking for with the right Instagram ad strategies.

Not sure where to start? Keep reading to learn more about how to use Instagram ads and Instagram ads cost.

How Much Do Instagram Ads Cost?

Depending on what type of ad you want or the length of the ad, the cost will differ. The cost will depend on the competitiveness of the industry you are in, time of year, and your targeted audience. However, on average, businesses typically spend anywhere from 60 cents to $6.70.

There are also different types of Instagram ads. You can pay by cost-per-click or cost-per-impression.

For cost-per-click, advertisers pay 20 cents to $2 per click. For cost-per-impressions, advertisers can expect to pay around $6 per 1000 impressions.

Steps to Start Instagram Advertising

You may have been avoiding Instagram advertising because it can be daunting to get started. To help you out, here are a few steps to follow!

  1. Navigate to Facebook

To put an ad on Instagram, you have to go through Facebook’s ad manager. You will set up the ad hack into WhatsApp on here since this is the main platform that Instagram operates off of.

  1. Know Your Objective

When you are advertising, you have to know what your goal is. You may want to grow your following, you may want to sell a product, or you may want to reach more people.

Depending on which you are going for, you will need to create your ad with that in mind.

  1. Set Up Your Target Audience

In order to reach the right people, you will need to configure who you want the ad to target. You will put in the locations, ages, demographics, interests, behaviors, and a few other pieces of information to get to your target audience.

  1. Choose the Placement

At this step, you will need to choose where you want your ads to appear. If you only want them to appear on Instagram, you need to put that down in this step.

  1. Set the Schedule

Now you need to think about your schedule. How long do you want to run your ad for? How much are you willing to spend?

In addition to how long to run the ad for and the budget, you can also choose different times to push it out and reach your target audience.

  1. Create the Ad

Now for the fun part! You get to choose the photo and the copy for the ad. Let your creative juices flow!

If you notice that your ad says Instagram pending promotion, you may not have been approved for the ad. Don’t fret, though! You can try again.

Time to Grow Your Business

Are you ready to start implementing these Instagram ad strategies now that you know the Instagram ads cost and how to go about using them?

You’ll be sure to see a return on your investment with this strategy!

Did you enjoy reading about Instagram advertising? Check out some of our other blogs!


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