Getting more organic traffic to your client’s websites is one of the best ways to increase their conversions and boost their bottom line. However, organic search engine traffic isn’t free and takes time to show results.
That’s where SEO services come in. But what exactly are they?
Content Marketing
In the digital landscape, attention is the new territory that businesses battle over. Capturing it is the difference between business success and obscurity. SEO services such as Firestarter SEO Denver are the weapons that can charge ahead of competitors and snag this territory, increasing organic traffic to your client’s website.
One way to do this is by optimizing content and ensuring it adheres to search engine guidelines. Another is using social media to reach out to influencers in your client’s niche and leveraging them to share links; additionally, ensuring that your client’s websites load quickly is essential to growing organic traffic.
Lastly, it is critical to monitor and report on progress with SEO. This is where a marketing dashboard comes in handy, as it can reduce time spent on client reporting and seize back billable hours. The best marketing dashboards are also customizable to suit the needs of your client’s brand, business, or industry.
Link Building
In terms of off-site SEO, there are many techniques your agency can use to increase traffic. These include link building, content marketing, and PR (or social media promotion). Link building is getting links from other websites to your website. It’s a critical element of search engine optimization and can help improve your website’s rankings on SERPs.
A page’s relevance is determined by the number of other pages linking to it, which is why creating and maintaining a healthy backlink profile is essential. Doing so ensures your pages appear in the People Also Ask sections and other relevant searches.
Creating and maintaining a solid backlink profile requires time, effort, and consistent monitoring. However, it’s one of the most effective ways to improve your page’s rank.
Social Media Marketing
You’ve spent countless hours and resources designing a stunning website that accurately reflects your brand. It’s loaded with engaging content, intuitive navigation, and captivating visuals. Yet it seems to exist in a vacuum, lacking the traffic you had anticipated.
Organic search engine traffic is a critical aspect of growing your business online. These highly targeted visits indicate a genuine interest in your products and services versus a generic click-through from an online ad.
Organic traffic also provides better long-term returns than most other marketing tactics. But it takes time and effort to grow your organic search engine traffic. The following strategies will help you get started:
Keyword Research
Developing an effective SEO strategy requires in-depth keyword research. While search engines consider many factors when ranking websites, keywords remain one of the most important. Keywords are the foundation of your SEO content and help drive reliable, long-term traffic to your website.
When conducting keyword research, it is essential to identify the intent behind a search term. If a user enters the search terms “how to,” for example, and you provide information and tips but not a solution to their problem, they may quickly bounce from your site. It is essential that your content matches the exact search term and has a clear goal of meeting customer demand.
Keyword research can be performed with various tools, including Google Keyword Planner. These tools allow you to analyze search volume, competition, and local interest for a specific phrase or topic. They can also tell you what pages rank for that phrase and what they offer.
