SEO tools that improve your web positioning

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If you are looking to improve your SEO positioning and build more traffic to your website, then you have come to the right place, we at The Watchtower a leading and award-winning SEO Company Dubai, Mobile App Development Dubai, and Web Design Agency Dubai, will provide you with such valuable content.

Mangools SEO Tools

This powerful set of online tools is made up of five perfectly integrated applications, which allow you to carry out almost any SEO task:

  • KWFinder: to easily find and manage profitable keywords.
  • SERPChecker: to analyze the keywords and their competition in the results.
  • SERPWatcher: to monitor the positions of your keywords.
  • LinkMiner: for the investigation and monitoring of links.
  • SiteProfiler: to investigate the authority and SEO metrics of any domain or URL.

SEO Powersuite

SEO Powersuite is a set of 4 desktop applications, for Windows, Mac, and Linux.

The suite includes 4 tools, each of them with a specific utility:

  • SEO SpyGlass – Analyze your competitors’ links, help you discover link-building opportunities, and manage your existing links.
  • Rank Tracker: monitors the position of search results (SERPs) and helps in the selection of keywords.
  • Website Auditor: analyzes your website and helps you optimize all aspects of SEO On Page.
  • LinkAsistant: manage and organize your link-building campaigns.
  • Before moving to the Mangools suite I used SEO Powersuite, especially Rank Tracker, despite this we still recommend SEO Powersuite, especially if you are just starting or have a limited budget because it has the best quality/price ratio.


Serpstat is an all-in-one SEO tool for SEO, PPC, search analytics, marketing, and content marketing.

Yes, it does all of that, and quite well for a reasonable price. Some of its functions are:

  • Web analysis of an entire domain or a specific URL, keywords by which a website is positioned, position of the domain in the results, level of competition, rich results, and much more.
  • Keyword analysis with an exact match of the phrases in all their possible versions, as well as the terms and phrases that are semantically linked.
  • Analysis of new and lost backlinks and several backlinks in the most popular pages of the domain.
  • Tracking of general and local positions, every day, every 3 days, or every 7 days.
  • Web audit that measures the subjective level of domain optimization, SEO errors, and how to fix them.

We hope you enjoying this article, as that is our main goal. We at The Watchtower As the leading and award-winning SEO Services Dubai, Mobile App Development Dubai, and Web Design Agency Dubai, will always give you important and intresting content

SE Ranking

SE Ranking is a multifunctional online tool that offers you features of the most popular SEO tools at a very competitive price:

It is especially suitable for SEO analysis and promotion:

  • Rankings: tracking of the positions of your keywords in real-time for the main search engines, at the country, region, or city level.
  • Competitor analysis: investigate your competition’s organic and paid positioning strategy, discover the keywords they are attacking, and the paid ads they use.
  • Marketing plan: complete a to-do list to help you optimize your SEO.
  • Web audit: very complete that helps you locate and solve technical problems that prevent you from achieving a good web positioning.
  • On-Page Audit: find out how well (or badly) you are optimizing your pages for your target keywords.
  • Backlink monitoring: discover monitor and control all your backlinks with the metrics you need to value your link portfolio.
  • Change monitoring: control all the changes that happen on your pages or those of your competitors.
  • Strategy for social networks: complete analytics of your social networks and automatic publication tool.


SEMRush is an excellent tool to “spy” on your competition’s SEM (paid positioning) strategy. If you dedicate yourself to Online Marketing, especially if you use Adwords, SEMRush can become an almost essential ally.

But SEMRush is also very useful for keyword research, and competition: it gives you information about the Keywords that your competitors are positioning, and it gives you suggestions on new ones. SEMRush has evolved towards an “all-in-one” tool, and therefore sometimes it is somewhat more expensive than other specialized tools.

We hope you enjoyed reading it and learned something new, as that is our main goal. We at The Watchtower As the leading and award-winning SEO Services Dubai, Mobile App Development Dubai, and Web Design Company Dubai, will always provide you with excellent web content.