No one would have imagined even a few years ago that video would become such a ubiquitous part of sales and marketing efforts as it has now. No business or individual can market themselves to the wider market without doing some kind of video content.
Are you a newbie to marketing videos? We have just the tips for you below so you can become a video content guru, so keep reading.
Don’t Blab On, Be Concise and Interesting
You won’t believe how fast your audience’s attention slips and goes on to better pastures. That’s why it’s important for you to share interesting content that your target audience cares about and to keep it concise.
Don’t say something in ten words when you can say it in two. The shorter, the better. Leave longer storytelling for face-to-face sharing or all your family dinners.
Also, you have to capture your audience’s attention in the first few seconds of the video or they will bounce off. Thus, you need to pay special attention to the first few seconds of content.
Just like you want to spend additional time crafting the headline of a blog article or the title of a novel, the same applies to the beginning of your marketing video content.
Storytell but Don’t Overshare
Storytelling is going to be a keystone for you when creating marketing content. You want to be authentic and relevant and share stories that your audience cares about and wants to watch.
Your target audience is spending precious time watching your content rather than doing something else with that time. You want to give them value for the time spent. Otherwise, they are going to be quite upset with you and never come back to your channel or profile again.
Also, don’t share inappropriate things. You aren’t sharing for the sake of sharing.
There has to be a reason or purpose for the story you are sharing. It has to relate to some pain point that the listener has and hopefully, your product or service is going to solve their pain point.
Make Sure You Speak Your Target Audience’s Language
Your audience is probably going to come from a particular subsection of the demographic. Perhaps you are catering mostly to Millennials or maybe Baby Boomers are more your audience.
Whatever it is, you want to use language that fits the way your audience speaks. Not that you want to add a bunch of slang and overstuff the video content with it.
But you want to speak the way your audience speaks. If they have a more formal way of speaking, then use that. If slang or emojis are more their way of communicating, then use them.
Use Visuals and Movement To Make It Stimulating
At first, you might not be so privy to all the ways you can make a marketing video interesting. But as time goes on, you will learn more tips and tricks to make it visually stimulating and interesting.
Of course, adding lots of colors and movement is one way to do this. Learn how to loop a video so you can emphasize a particular part of your video that is especially relevant.
You could also have the storyteller in the video walking while speaking as that adds interest to the video and keeps the audience engaged.
Always think about how you can capture your audience’s attention and keep it throughout the video. You want to hold their attention, not lose it within seconds.
It’s like that Seinfeld episode about car rental, where Seinfeld complains that the rental agency knows how to take a reservation, but not hold it! Don’t be like that car rental agency.
Voice and Video Quality Need To Be Impeccable
This is one of those ideas that you can play with a bit. For example, if you are doing an impromptu video on the road while on a sales call, then your video can be a bit shaky. But ensure that the audio quality isn’t diminished in any way.
As much as possible, you want your storytelling videos to have great video and audio quality. No one is going to suffer through a marketing video when it’s hard to hear what the person is saying and hard to see what’s on screen.
The audience will bounce faster than you can say ‘hello’.
Think About Your Video Goals and Sharing Plan
Don’t create marketing video content just for the sake of creating content. You will be wasting your and your loyal audience’s time.
Whenever you start crafting a new video idea, think about what the purpose of this new piece of content would be. Why are you creating this video? What is the goal of it and where will you be sharing it?
Also, think about how you will be sharing your videos. Will it be solely through your social media channels, or will you send it through email to your subscribers?
Is the content going to occupy any space on your website? If so, then you will need to think about resolution sizes as well.
As you can see there’s a lot to consider when creating a piece of video content, so you don’t want to be willy-nilly doing it without a solid plan of action from start to finish.
Create Marketing Videos That Wow Your Audience
That’s the ultimate goal here with storytelling videos. You want to create marketing video content that makes your audience go ‘ooh’ and ‘aah’.
Then open up their wallets to buy your product or service. Otherwise, what’s the point of putting so much effort into marketing videos?
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