The corrugated boxes or cardboard boxes that one brand uses to deliver their products to final consumers should not only be solid, flexible, and durable. This packaging needs to be pretty and to rule the market and grab more and more audience towards your brand. The visual appearance of these boxes matters a lot for advertising your brand and making your business successful. So, selecting the correct package of suitable measurements according to product size with contrasting color combinations of designs and logo should be chosen smartly and intelligently by all the brands. So here we will tell you the three tips to design a Printing Box for your brand.
Think about your packaging needs
First of all, the boxes should be designed according to the selling channel you will use to deliver your products. To make these packaging beautiful, don’t make them reckless. These boxes should be solid and reliable for safe and secure transportation of ordered items. Secondly, this Printed Box should represent your product. The packaging should be done so that without looking at the thing inside, they can guess the good by just looking at the box. Then thirdly, try to be constant with that selected design and packing so that people can start recognizing you. Creativity is compulsory for making these boxes fascinating and increasing your brand’s sales but still stick to your core brand color and designs so people can identify you.
1. Choose your branding elements carefully:
A logo is the most important and economical branding element. That helps a brand to get familiar with the public. So, this logo should be designed very carefully and then printed in a suitable place on the box. The location where the logo is prominent, and everyone can see it easily in a fraction of seconds. Some suggestions that one can consider while designing a box with a symbol are given below:
Aim for simplicity to stand out: Simple, decent yet elegant, and classy Printed Boxes can help a brand win the public’s hearts. A simple box with a logo or floral and petal designs with a logo looks appealing to human eyes. Especially these boxes are preferred for makeup products, jewelry, or skincare items.
Bold Packaging: The use of dark, cheeky colors for printing a logo or message is another excellent technique to grab customers’ attention. As these colors pop out so well, the public will surely see them and cannot resist the beauty of these boxes and will end up buying one of your products.
Guilt-free Packaging: One brand can label these boxes to avoid any mishap or print images to tell customers about your products. But these labeling or pictures should be printed on the side or any corner of the box, not at the center, because it will look clumsy and untidy. Brand should even select the font size carefully. Because if the text is so large, it can be irritating for few clients, and if it is so small, then one can find it difficult to read the instructions with naked eyes.
Focus on what makes you different: To survive in the market, one brand has to put in a lot of hard work, struggles and invest the time and money. Almost all the brands sell the same products but make them unique is the Printing Box in which that product is delivered. So always put effort and discover new ideas to make a trend in the market and make your product stand out. Select the designs, styles of the box, and shades that let you win from your competitors in the market. Because once you earn a good name compared to your revivals, that brand can make a huge profit margin because the owner can expand his business.
2. Consider how you can use your packaging design to tell a story:
Printing Box should tell the story of your brand. The artwork you select to print on the box, whether complicated or straightforward, one color or full of colors, should work as a bridge to connect the business organization with its customers. The emotional bond that this Printed Box will make with the public will lead to your firm’s success in less period. And the people will love to visit your outlet or shop online because of this heart-melting connection.
Try flat lay photography: It is a type of thematic packaging. Using pictures printed on the box, a brand can convey its message to its customers about the hardships they faced for starting and expanding their organization. Yet this packaging looks cute and different and can make your product stand out in the market.
Be quirky: Brands need to be unique with time when they are deciding designs and shapes of packaging boxes. The more the boxes are cute, attractive, alluring, and eye-catching, the more your business will flourish and earn a good reputation in the market
Custom Printed Boxes
Sometimes people want to give a present to their loved ones, so they prefer some unique packaging to confess their love and affection. Customers can customize these packing according to their wish. Whatever style, design, and shade they want can get also. A firm can also give them good suggestions without extra charges. Besides, a brand can print any message on the box and provide a new look to the box and make your customers feel special.
While selecting the design for a Printing Box, always consider your clients what they like and what printing or colors they avoid purchasing. This will help you to please your customers. Plus, try to be innovative. Instead of making boxes with traditional designs, at least try to follow the latest trend in the market. Otherwise, your parcels will be considered outdated, and no one will be interested in buying your products with inadequate and not-so-attractive packaging.