When you think of luxury watches, Rolex is probably one of the first brands to spring to mind. Just the name alone conjures images of elegance and sophistication as well as a high-quality product. Although they are more expensive, collectors and enthusiasts can often justify the price due to the craftsmanship, history and wearability of the brand.But what exactly is it that makes Rolex watches so expensive and sought-after?
Wearability
The wearability of a watch is all down to its design. The shape of a Rolex is typically round, and this contributes to its waterresistance as well as its legibility. Both of these features make it an easy-to-wear watch which will showcase your classy personality.
Rolex’s collection is vast and has a watch for every occasion and personality. If you are looking for a special occasion watch, then you could purchase the Day-Date 36. This watch has a touch of colour to enhance any outfit and is delicate with its President bracelet. It is the epitome of luxury as it boasts subtle but eye-catching jewels set into the watch itself.
If you are more of a travelling businessman then the Sky-Dweller may be more suitable. This timepiece allows the wearer to track the time-zone changes as they travel as well as being fitted with a Saros annual calendar.
Sometimes a brand-new Rolex may be slightly out of your price range. You couldconsider looking at a pre-owned Rolex for all of the elegance at a slightly more affordable price.
Craftsmanship
Since 1905 Rolex has been honing and perfecting the watchmaking craft and after all this time it has remained one of the best companies in the world.
Watches that are hand-crafted show the dedication and skill in this craft, so this is reflected in the retail price. You are paying for the decades of experience as well as the finest materials. Rolex uses the best materials available, such as 18-karat gold and diamonds, emeralds and sapphires. All of these contribute to the overall craftsmanship and beauty of these watches.
Popular culture
If you study the history of film, you will find a Rolex in many cinema hits. Most famously, James Bond chooses a Rolex to adorn his wrist. The Submariner appeared on the wrist of Sean Connery in the first Bond film, Dr. No. It also went on to appear in From Russia With Love, Goldfinger and Thunderball. Several close-up shots of the watch on film have cemented its place in cinematic history.
Since 2016 Rolex has worked closely with the Academy Awards to design and host the first Greenroom. This collaboration has lasted to this day, with the theme and design showcasing the relationship between the art of filmmaking and watchmaking.
