Magento 2 ecommerce has been around for quite a while. The year 2020 saw Magento 1 support come to an end and Magento 2 becoming the mainstream platform. Of course, there are other options available including Shopify for Ecommerce and WordPress, Magento 2 is fast becoming most preferred. There have been many updates incorporated into the platform as well making it even more efficient.
Where any other platform might be a great choice for the end-users or the storeowners or the developers, Magento 2 is great for all. Magento 2 e-commerce has improved easy of use and aesthetics for stores in the best way possible. The previous version has always been popular enough, but this new iteration has already gone above and beyond.
There is no denying that Magento 2 with its latest features is an e-commerce store powerhouse. Magento 2 stands out even though the competition is getting ever stiffer. Magento 2 ecommerce offers:
- Improved UX design options
- Better and more dynamic flexibility
- Ever improving aesthetics and designs
- Enhanced security features
- Firm e-commerce store development
Magento 2 from An End-User Perspective
Advanced Store-Wide Search Option
Ecommerce stores are getting bigger. More and more products are being added to the same stores expanding their domain further. Magento 2 is one of the best if not the best when it comes to the store-wide search options. The platform provides store search like no other.
This advanced store-wide search option in Magento 2 ecommerce makes it easy to find products users are looking for. Even thought most users will never find out which platform any ecommerce store got developed in, Magento 2 stores still get the edge. Internal store search always works great for bigger stores with hundreds or even thousands of products listed.
Enhanced Personalization Options
Magento 2 ecommerce along with many other platforms have become much more advanced. Options are available to track buying behaviors, preferences and browsing history for users. This data analysis makes it possible to show personalized product feeds to specific people and perspective buyers.
Magento 2 has such modern advanced technologies incorporated that makes end users like what they see. No unwanted ads and products get shown to people who might not be interested in them. These personalization options also help boost conversion rates and encourage store visitors to spend money.
Streamlined Checkout Options for Shoppers
Checkout processes used to be very cumbersome. Magento 2 ecommerce platform provides integration for all APIs and payment methods making it accessible for almost everyone. The checkout process for an end user is easier than ever on the platform.
From adding products to cart to being able to shorten the overall checkout process, Magento 2 now offers great functionality. Storeowners can also opt for one or two-step buying goodies that make it even faster to pay. This has reduced shopping cart abandonment rate greatly for stores.
Magento 2 Ecommerce from a Storeowner Perspective
Ease of Use for Regular Storeowners
Magento 2 ecommerce has made it easy for the non-technical storeowners now to manage their stores. The backend systems are easier than ever to use and provide automation and management of orders, sales, shipping, inventory and reporting. Even mobile-friendly backend designs are now being incorporated into Magento 2 as an ecommerce platform.
Easy Optimization Opportunities for Storeowners
Magento 2 also now provides easy to use SEO and SMO optimization features. Modular approach is used to these high-end optimizations making it possible for storeowner and store interaction. Storeowners can also now drag and drop visual merchandising for product optimization. Magento 2 ecommerce takes product optimization to a whole new level.
Responsive Store Designs for Storeowners
Today, in 2020, a huge percentage of online shopping is done on mobile. Magento 2 ecommerce offers very responsive store designs for both desktop and mobile devices. Adaptability for every screen size is also available provide a great user experience. Merchants and storeowners find it very easy to make their ecommerce store available on both desktop and mobile with cross-platform compatibility.
Magento 2 From a Developer’s Perspective
Very Easy and Simplified Integration
With the introduction of Big Data with NoSQL-like databases, today, there is a lot of variety in database types. Magento 2 ecommerce provides easy integration despite the fact that many other platforms find it very difficult. Third party tools and services including web/cloud service can now find easy integration without many problems at all.
Magento 2 Was, Is and Will Be Open Source
Magento 2 ecommerce offers all the bells and whistles you’d expect from nay open source ecommerce platform. Extensions, templates, widgets, modules, documentations, consulting services and trainings can all be implemented easily. All this is due to the fact that Magento 2 is still open source. The already massive and ever growing Magento community provides the sufficient support needed.
Speed Optimizations with Magento 2
Compared to Magento 1, the latest Magento 2 platform provides 20% faster speeds and performance enhancements. Having faster loading stores is very important and developers find it easy to optimize speedy add-ons. There is no denying that other platforms are focusing on speed as well but Magento 2 ecommerce takes the cake.
Enhanced Compatibility with Magento 2
In case you don’t know, Magento 2 is PHP-based and an open source platform. All latest PHP and its frameworks including Zend are easily compatible. All major databases including Oracle, MySQL and Hadoop work fine with the platform where needed.
Buttery Smooth Development
Every developer loves hassle-free programming. Magento 2 ecommerce with JavaScript library as default jQuery library does just that. With this, there are no jQuery & Prototype conflicts while developers busy themselves in developing innovative features for ecommerce setups. Other than this, the overall platform is buttery smooth in many other aspects as well.
Rapid Development and Flexibility Features
Development time is reduced with Magento 2 ecommerce platform. This is done with ‘View in Module’ feature that takes out complexity altogether. No longer developers have to define configuration and a view can also easily be created that can start development work immediately. Also, Magento 2 now offers component-based structure. This enhanced flexibility for developers as they can boost ecommerce store performance easily. Modules offer freedom for developers where they can easily enable or disable components as needed. Codebase can stay clean and high performing ensuring flexibility compared with older versions.
Enhanced Security for Developers in Magento 2 for Ecommerce
Magento 2 platform focuses on security more than ever before in any older versions. Directories structure in the source has now changed making things securer. Also, Magento 2 developers have removed skin folder from the root directly. Now, Magento 2 ecommerce only has 5 folders instead of the 9 in previous versions. A new directory ‘Pub’ has been created that shifted folders including SKIN, ERROR and JS etc. Stealing or hacking codes directly from the root directory is now more difficult than ever.
Bottom Line
Magento 2 ecommerce is a very reliable and efficient platform. If you are starting a new ecommerce business or have its setup on any other platform, it might be worth looking into converting to Magento 2. All the modern features and quality add-ons make it possible for end users, developers and storeowners to have a great time on the platform.
For storeowners, it is paramount to look for a reputed Magento 2 ecommerce expert. You can get so much out of your Magento 2 ecommerce setup. Even non-technical storeowners find it very easy to promote their products and stores. It is always best to have your store setup on a secure well supported platform. Magento 2 is that and more in every aspect.
