Did you know that 96 percent of customers expect to see a name tag when they walk into a business? They seek connection, expertise, and peace of mind. Your employees can establish that quickly with a name tag!
In this article, we will explore the five major benefits of using this key business tool.
- Connect With Customers
Name tags help build the sense of connection customers feel to your employees. Customers immediately feel like they are on a first-name basis with your crew!
If your business plan relies on creating and nurturing customer relationships, then name tags are a great way to do it. They serve as one of the ultimate icebreakers between customers and associates.
Name tags can boost your branding efforts. Think about it.
Every employee sports the logo of your company on her name tag. Impression marketing is highly important to sales conversion because the more “touches” you have, the faster you get your leads to buy.
Branding works the same way. Before the brand permanently sinks in and creates lifelong customers, positive word-of-mouth, and referrals, people have to see it time and again. Name tags can expedite the process.
- Increase Security
Name tags also add a sense of security in your premises. Not only does a reusable name badge allow employees to spot co-workers at a glance (useful for large organizations), but also the name tag can be used for secure access.
You see many high-security businesses and agencies that create dual-purpose name tags. One purpose is to make the employee more approachable. The other is to act as part of a safety plan, ensuring that only qualified personnel get access to company property.
- Ease Internal Communications
Employee safety isn’t the only great internal use of name tags. They also make immediate connections with your employees. This improves internal communications all around.
Strong internal communications make everyone at your business more productive. Beyond that, employee culture and morale improve because people feel more comfortable approaching and relating to one another.
- Improve Accountability and Professionalism
Lastly, wearing name tags promotes an environment of accountability and professionalism. Wearing one’s name tag means that customers have accessibility to the people who are helping (or not helping) them. It empowers the consumer, in other words.
By the same token, name tags make employees feel like they should be on their best behavior when dealing with customers. This stokes professionalism, and it makes the employee more accountable for their actions while on the clock.
The Name Tag Remains an Effective Business Tool
The name tag isn’t the only business tool you have at your disposal to promote branding, accountability and better connectivity between your employees and customers. However, it remains one of the oldest and best.
Have you thought about implementing name tags for your employees? If so, consider the benefits above and figure out the best way to move forward.
For more business tips, check out some of our additional posts!