5 Reasons Why Brands Use Rigid Boxes

There are several factors that play a very important role in the growth of a business. It does not matter what kind of business it is, there are certain things that need to be perfect and top of the line for a business to grow, and one such thing is customer experience. For a brand to be successful, it is imperative to have happy and satisfied customers.

What is Customer Experience?

Customer experience is the interaction that a customer has with a brand, from walking into the store to shopping online. Even customer support, all of these things contribute to a better customer experience. It does not matter how good your product is. If you do not know how to deal with the customers, it is safe to say that your brand might not survive for long. Following are some of the aspects, which are considered a part of customer experience:

  • Packaging
  • Customer Service
  • Presentation
  • Marketing
  • Pricing


Packaging is perhaps the most important thing after the product because it is the only thing that goes along with the customer, other than the product. It is the only thing that customers will remember your brand by, so it is not hard to understand why packaging is so important. Now, packaging comes in all shapes, sizes, and qualities. It is up to the brand which one they opt to choose from a variety of options.

From packaging material to designing to printing, everything can be customized according to your brand’s needs. There is a number of different types of boxes available for packaging, some of which are:

  • Rigid Boxes
  • Metallic Boxes
  • Cardboard Boxes
  • Plastic Boxes
  • Collapsible Boxes

Why Rigid Boxes are Popular?

Rigid gift boxes gained popularity as the process of providing clients with a complete extravagant experience turned out to be more beneficial. Brands began to search for various ways to improve their items’ show while also keeping it secure.

Luxury rigid boxes are more visually appealing and structurally improved than regular boxes. Rigid boxes convey a message that they are a symbol of prestige, luxury, elegance, and quality and are mostly used for smaller, high-end items such as:

  • Jewelry
  • Wrist Watches
  • Ties
  • Belts
  • Small Electronic Gadgets
  • Apparel Accessories
  • Perfumes

As these boxes are durable and very long-lasting, most customers even keep and reuse rigid gift boxes long after the original purchase, and so getting them customized according to their needs provides excellent opportunities for long-term product and brand recognition to businesses.

Types of Rigid Boxes

When we are talking about luxury experience, we cannot just limit ourselves to a single type of rigid boxes, so as their demand grew, their design started changing as well. Now there are different types of rigid boxes available in the market, such as:

  • Rigid Boxes
  • Collapsible Rigid Boxes
  • Metallic Rigid Boxes
  • One-Piece Rigid Boxes

Customize on your own choice

Customized boxes are very common these days and are used by almost all brands, no matter how big or small. These boxes allow brands to make a staple design for them. These boxes are designed according to the brands’ needs to make them as unique as possible.

Boosts Customer Interaction and Sales

The primary thing a potential client interacts with is its packaging. It’s no big surprise why extravagant brands frequently use rigid boxes for their box printing needs. Brands have realized that a customer does not just need their items. They also need a balanced luxury experience, all from purchasing an item from the store to bringing it home and utilizing it. After seeing an item’s luxury rigid packaging, the customer will want to get it.

Protect the Product while Shipping

The structural integrity of rigid boxes not just enhances the customer’s experience, it protects the retail items during shipping or transportation of any sort. The great material used in rigid boxing is designed for style and capacity; the sturdy outside and secure-fitting cover serve for a snug fit with space to beautify. Rigid boxes can be made with custom inserts using various materials to ensure whatever is inside while keeping a sleek structure.

Rigid Boxes are used as Display Pieces

Rigid boxed packaging is regularly used for presentation and display pieces in retail stores all over the world. With global imprinting on rigid boxes, the packaging won’t only display the product being sold but also the brand’s logo on the boxes outside design. The inside design can also highlight top-notch fillers such as cushions or silk to assist the item with looking more luxurious.

Why Rigid is First Choice?

Rigid boxes are made from a high-quality material that allows various surface textures and finishes without collapsing or damaging the box. Other printing techniques can be used for company/brand logos and printed design elements.

Rigid are Sustainable Option?

Custom rigid boxes are sturdy and can withstand pressure and keep their original shape, so they are mostly reused and kept by customers to store the original product they came with, hence reducing the wastage and making them a more sustainable option.