Nearly 70% of online experiences start with a search engine. And if people can’t find your website from a search engine, they likely never will.
To show up in online searches, you must have SEO-optimized content. And an SEO writer is the key to creating that content.
If you’re looking for an SEO writer for your business or website, here are the seven qualities you should be looking for.
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They’re a Great Listener
You may think that an SEO writer should firstly be good at writing. But before writing, they must listen to your needs.
An SEO content writer should ask questions to get to know exactly what you’re looking for in order to write the copy and content that will boost your SEO strategy.
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They Know SEO
This may seem obvious, but not all content writers are familiar with SEO practices. And SEO is always evolving, so a good SEO writer will be up to date on the latest techniques.
A writer from an SEO company will be well-versed in search engine optimization. Look here for an example of an SEO company that can help you create high-quality content.
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They Know Your Brand
A good writer will know your brand—but that doesn’t mean they have to already be familiar with it. Instead, it means that they get it. They understand your brand’s voice, audience, and overall style.
And the right content writer will be able to bring this brand to life through the work they produce.
Ideally, they’ll already have a portfolio of work in a similar style to that of your brand. If they don’t, have them write a test piece first to make sure they can convincingly mimic your brand.
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They Understand Marketing
Most content or copy you’ll need written will serve a purpose. It may encourage customers to shop your store, join your mailing list, or come to your event.
Because of that, SEO writers should understand marketing and how to promote in a way that feels organic, not manipulative.
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They’re Professional
Professionalism is key in any work relationship, and it should also be a factor in which SEO writer you choose.
Writers should be comfortable with deadlines and feedback. And even if there are some disagreements over content, they should try their best to honor your requests, without taking it personally.
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They’re Effective Researchers
SEO writers won’t always have the answers, nor will they already know everything your business represents. But they should be able to research quickly and efficiently to find the answers.
If you decide to give an SEO writer a test article first, give them a topic that they may not already be familiar with. That way, you can judge their researching skills.
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They Fit Your Budget
Whether you’re a startup, a solo entrepreneur, or the leader of a large company, you have a budget to work with.
Keep your budget in mind when hiring an SEO writer. But remember, the best business SEO writers won’t be free or cheap.
Hiring the Right SEO Writer
Great SEO-optimized content can propel your business to success online. And a professional SEO writer can help.
Keep these essential qualities in mind when hiring a writer for your website or business. For more business advice, be sure to check out our other business articles!
