By using an interactive post video platform to create compelling content, brands can measure every click on their video. From recognizing by watching to discover video clicks, adding to cart, post-click reviews, and ecommerce and action conversions. This means that engagement is an important tool to analyze the effectiveness of your video content marketing strategy. Brands see clear ROIs and KPIs and adjust their content accordingly.
There are many benefits to using interactive video, so here’s a breakdown of some important points.
Interactive video can add value to your brand.
You can maximize your ROI by carefully planning the video content and the type of interactive video you are using. Effective interactive formats include Shoppable videos, 360-degree videos, industry videos, quizzes and polls, chat transactions, and customizable videos. All of this allows viewers to play a role in the movie, whether they click to search for product information or swipe to discover virtual reality destinations. Putting customers in your video helps them connect with your brand and understand your product better.
This effectively builds trust between the parties and increases brand value. Careful video strategy and planning means you can maximize your content and not only be attractive but also creative enough to build potential relationships with better customers. Interactive video increases customer loyalty and effectively transforms new and existing customers through sales. After all, nearly 80% of people say that product videos increase trust when purchasing a product.
Improve your social media presence and ROI for B2B and B2C brands!
The use of interactive post video in social media marketing can be very effective in improving conversation and ROI. For B2B marketers, LinkedIn is the best platform to promote your brand. This is where the video shares industry insights and interacts with your customers. A single interactive video can build a solid brand index and attract key customers. For the B2C brand, social media platforms like Instagram, Facebook, Twitter and TikTok are the golden holes in consumer engagement and virility. A 60-second TikTok video can be viewed by millions of people in minutes. Clickable and accessible content on these platforms can increase conversion rates by 400%.
Interactive video and search engine = a heavenly match
Publishing interactive post videos online leads to conversations about your brand and increases e-commerce traffic. Regularly publishing your content can further increase your online presence and awareness. Video content marketing can only support all SEO activities and online traffic through regular posts and updates. By creating and re-publishing interactive videos, brands are strengthening their online presence and ranking high on some key search terms.
Interactive video can make a huge difference in your email marketing
Interactive post video can be used in your email marketing strategy to instantly grab customers’ attention and increase open rates. Videos are memorable, engaging, and informative because it’s easier to get information than reading long paragraphs. A high open rate means a high click-through rate on your brand’s website, which means a high conversion rate.
It is clear that interactive videos increase conversion rates.
In fact, embedding a video on your landing page can increase your conversion rate by 80%. The interactive post video platform enables brands to create relevant, clickable videos that integrate seamlessly with the site’s Cinema8 API to reflect brand value. Consumers may be impressed with the video when they visit the e-commerce landing page. Customers will be encouraged to purchase by watching a video that clearly explains the various products including any subpoenas added to their cart. Therefore, extensive video marketing plans can boost your sales.