This is a very important factor because signage contributes to business branding, marketing, and business communication. It is not just a stand; it’s a communication aid that contributes to the purpose of portraying something in the best possible manner. Signage can either be used as a store sign, an electronic display sign, or even a direction sign, all these help in informing the customer and also enhance the appearance of the brand.
Types of Signage
Exterior Signage
Outdoor signs are ways that give customers the first impression of a business they are going to visit. These are the most common signs they include storefront signs, banners, and billboards. The main purpose is to draw attention and desire in order to get the potential customers inside.
Interior Signage
Interior signs, accordingly, have the practical and artistic use where the actual sign is located. Some of the applications of signs include; The directional signs guide the customers in the premises. The signs that inform customers about the various offers are also a tool in customer experience.
Digital Signage
More and more today digital signage is getting popular because of the advancement in technology. Digital signs provide information delivery in form of videos, animated graphics and other forms of dynamic content. Such signs are flexible and can be modified in purpose under different promotions or events where they are installed.
Benefits of Effective Signage
Brand Recognition
In essence, it is essential that a well-designed sign should act to reaffirm the information already presented about the place or the brand it is representing. Ad slogans, colour schemes, and fonts should be standardized to increase customers’ trust in the signs.
Increased Visibility
There is however an improvement on the visibility of a business when proper signage is done. Bright and simple and beautiful lettering is seen to draw attention and differentiate from other facilities within congested business districts.
Guidance and Direction
Advertising signs provide directional aid; clients are able to locate particular areas in stores, malls and complexes with ease. Aids in customer flow and try to avoid cluttering up the place so that customers get easily confused.
Cost-Effective Advertising
Signage stands out as an essential form of marketing as opposed to the other methods that require one to keep on spending money to have the message out. A strategic sign can bring in new customers on a daily basis without incurring on circulation costs in the process.
Designing Effective Signage
Considering that signage is a way of communicating with your target audience, it is important to draw attention and pass the right message. In order to create effective signage, do not put too much information and use large font types that are easy to read. Here, ensure that the contrast between the background and the text colour is well contrasted to make the message easily conspicuous. The signs, especially the fonts, should be proportional to the distance that one is likely to view them; big fonts for larger distances such as billboards and small ones for interior use.
It is vital to integrate your brand’s identity in to the signs by applying logos, colour and themes that are associated with brand. Further, use hard-wearing materials which are appropriate to the surrounding, particularly on exterior signage. Last but not the least, the reason it is being put up as a directional sign, as a promotional sign, or as a brand image should define the overall look and the written message on the sign.
Despite the emerging trends in the market and the availability of the latest technology in advertising, signage in Norfolk is still one of the most vital tools that companies cannot do without in their attempt to attract the audience, introduce the products or services they are offering in the market, and navigating the market for their products or services. Whether physical or electronic, good signages are important tools in attracting customers and boosting the company’s operations.
