There are times when people decide to leave the website because it looks confusing. Even if they want to explore more, they go against it. The website is too confusing to bother looking for further details. They would rather leave the page and find other choices. Web development experts in Oxford like www.xist2.com understand this. Below are some expert suggestions on how to avoid web design confusion.
Be careful with colour blocking
There are instances when the information gets lost because of the colour choices. Imagine placing a dark-coloured font against a dark background. It’s not only difficult to see, but it can also be an insult to people with vision issues. They might think that the company doesn’t care about them. The lack of accommodation can hurt the company’s reputation.
Use the right font size
Apart from colour, size also matters. It should be clear enough for everyone to see. You can adjust the size based on the importance of the text. Variety in sizes will also guarantee clarity. Check with everyone in the office to determine if the size is good enough.
Choose responsive designs
Responsive designs refer to websites that function without a problem when opened on different platforms. Whether you use your phone or laptop, there will be no loading issues. Everything will appear as you expected it to be. Web designers know how to create responsive designs. They will use the right software and hosting site to guarantee results. You can count on them to transform your website and prevent issues with its use.
Use colours that appeal to the target audiences
Even the colours can make your potential customers decide to purchase what you have to offer. Some colours appeal to younger audiences, while others don’t. It helps if you know what your target customers like and choose the right shades that match what they want. It’s an excellent way of speaking to them. You can catch their attention immediately. Otherwise, they might think that you don’t even know your target audiences well.
Improve the call to action button
The call to action button is what you will press if you need to take the next step. If the user already wants to go to the next level, the call to action button should be visible. Avoid generic phrases like “learn more” or “click here.” No one feels enticed by these phrases. Use better action words would give the users an idea about what will happen if they decide to hit the button. For instance, if they want to know the price details, you can write “click here for the price quotation.” When they hit the button, they already know what to expect. It’s still short and easy to understand but not vague.
These are only some tips to avoid confusion when using the website. If you want to prevent further issues, you can contact your web designers. Allow a full audit of your website first to determine if it’s good enough. You can make changes depending on the audit results.