Who is Miconex?
Miconex Partners is a reputable gift card provider that serves retail, restaurant and hotel clients in the UK and US. The company has been in the business from 2015 for many years, and has gained a great deal of experience in the field.
It provides an online solution that gives its clients the flexibility to issue and sell branded and non-branded gift cards. Aside from the digital loyalty scheme Mi Rewards, they also offer Town & City Gift Cards.
Scottish government helps to retain the spend in local area.
Miconex: Digital loyalty scheme Mi Rewards
If you are in the market for a new way to promote your business, you should consider joining the digital loyalty scheme Mi Rewards at Miconexpartners.
This innovative program enables businesses to connect with customers in a meaningful way, and gain immediate return on investment. It helps local businesses to build long-term relationships.
The program focuses on driving footfall into town centers, and encourages consumers to shop locally. Through the use of a single API, the app links local merchants and customers.
Once users link their existing debit or credit cards, they automatically receive rewards for their purchases at participating businesses.
Miconex partners with local businesses to make shopping in a community easy and enjoyable. The loyalty programme is free to join. Customers are automatically enrolled into monthly prize draws. They also receive updates from their favorite local businesses.
Miconex also works with local economies by introducing new programmes. By working with towns and cities across the UK, Miconex helps communities to grow, and to find ways to retain spend.
Some Miconex Facts
- Since its launch in Perth, Scotland in 2018, Miconex, Mi Rewards has expanded to seven new towns, and now features over 80 businesses that participate.
- The Miconex has also won two awards. These include Small Medium Business of the Year at the September 2022 Incentive Awards and a Social Impact Award at the Scottish Financial Technology awards in 2022.
- In August 2022, the company launched its ten Downtown Gift Card programs in Canada.
- As of June 2021, the company has partnered with 58 towns and cities in the UK, and will be expanding further in 2022.
The company is on a mission to boost economic activity in the area by providing a platform that allows people to interact with their favourite local businesses in an efficient and convenient way.
How Miconex Downtown Gift Card concept gains traction in North America and US
Miconex introduced The Downtown Gift Card (DGC) may be the latest buzz in the retail industry but it is by no means the last. While its predecessors have been around for some time, its latest iteration is gaining steam in Canada and the US.
This is primarily due to the fact that the concept is a bit more mainstream than before, thanks to the help of some well-informed partners.
Whether your business is a brick and mortar, a brick and mortar plus online, or a hybrid of both, you are likely to be eligible for a MICONEX free card. With the exception of the requisite paperwork, your customers are set free to enjoy some of the finest eats, drinks, and fancies in the nation.
Having said that, the DGC is not without its detractors. This MICONEX partner program has been plagued by a number of operational challenges, most notably, the lack of a centralized customer service team to serve as the backbone for your DGC needs.
In addition to this, the competition is stiff with industry titans like PayPal, Visa, MasterCard, and Amex all looking to gain a foothold in the lucrative gift card market.
As a result, the DGC’s reputation is on the line, and the competition is only going to tighten. For these reasons, if you haven’t given the Miconex gift card concept a try yet, it’s probably a good idea to act fast.
How Miconex Partners Town & City Gift Card programme helps retain spend in local area
Miconex, The Town & City Gift Card programme is the UK’s first city-wide gift card program. It supports local small businesses by giving consumers a way to spend money locally. Designed to be used for consumer sales, services, leisure and sector-specific support, the programme is a piece of the puzzle that helps communities develop their own currency.
Developed in conjunction with Miconex, the Spend It campaign encourages consumers to support local businesses by spending their local gift cards. This is achieved through an online campaign, a social media campaign and an incentive giveaway. Consumers can earn a $50 bonus gift card if they follow a number of rules.
For starters, the Spend It campaign asks consumers to like and tag Town & City Gift Cards on social media. Once they do, they will be entered into a draw for a PS100 town and city gift card.
Secondly, the Spend It campaign is designed to promote the Town & City Gift Cards by telling consumers what’s in store for them. It will feature the new Order Desk capability that allows shoppers to purchase cards online and at walk-in sales at public events.
Miconex Rewards’ Programme
Finally, the ‘Miconex Rewards’ programme, which is run by Perth-based fintech company Miconex, is a new coalition of businesses that rewards customers for using a linked gift card at local businesses.
Unlike traditional loyalty schemes, Mi Rewards removes some of the pain points associated with them. By giving customers a simple way to keep their money in the local community, Miconex makes local shopping the most popular choice.
To help consumers understand the advantages of the town and city gift card, Miconex launched the Spend It campaign. As well as providing the ‘big three’ of a social media campaign, the website and mobile app encourage shoppers to shop local and to see the’mirror’ on a real life gift card.
Why Scots Government Backed Scotland Loves Local Gift Cards
The Scotland Loves Local campaign is a collaboration between STP and Perth-based fintech Miconex. Miconex is one of the UK’s leading providers of local gift card programmes. There are currently over 60 programmes running across the United Kingdom.
The South Ayrshire households are also being issued Scotland Loves Local Gift Cards, which can be spent at 140 local businesses.
How to Order an Miconex Partnered Scotland Loves Local Gift Card
- #1: To order a card, simply register online using their official registration link. Once you have done this, the Scotland Loves Local team will begin to register your business
- #2 Once you click the registration link you have to fill the “Application Form”.
- #3: Registered applicant will receive a Confirmation Email.
- #4: final step is to accept their Terms and Conditions.
If your business qualifies, they will create a directory on the site where card holders can find places to spend their cards.
This registration process will take from 1 day to 5 days.
What are the Ways to Take Payment with Scotland Love Local Git Card
- Merchant Services Agreement.
- Card Machine with Swipe Option
- Card Machine without Swipe Option
- Another option using SumUp send payment link to customer phone
How to Check the Balance in The Gift Card?
Turn the backside of the card you can find the procedure to check balance.
- 1: Call to this (0121 268 3210) number to check
- 2: Visit the www.getmybalance.com
- 3: Scan the QR code to check the balance.
What to do if Gift Card Decline?
Call customer care support: +44 (0) 121 268 3210 (UK)
Support available hours:
Mon – Wed: 9am – 6pm
Thurs – Sat: 9am – 9pm
Sun: 10am – 6pm
What to do if you Have New Terminal?
- If you have a new terminal with same Merchant ID, No Action Required.
- If you have new terminal with a changed Merchant ID. Visit this link to lovelocal.scot/giftcard .and follow the steps.
How to Receive the Marketing Material?
You can request the local council to receive the marketing material.
For social media assets, Postera and FAQ, mail: supportsllgc@mi-cnx.com
Final Words
Miconex mission is to provide essential support to local business by retaining spend in the local area. With MICONEX gift cards local shopping becomes easy for customers.
MICONEX paying structure allows the possibility of setting up costs for local gift card programmes across 3 years.
