You might have thought that outsourcing printing was a thing of the past, but that is far from the truth as print shops have adapted to offer a wide range of services that in-house printing can’t compete with.
We’ve taken a deep dive into the world of print shops and produced a guide on what you need to know:
- Why Use a Print Shop
There are many reasons why businesses choose print shops over in-house printing. A professional print shop will maintain brand consistency by always using the correct fonts, colours, and imagery in line with your brand guidelines, which is often forgotten when done in-house.Using the services of a professional printer brings other benefits, such as the ability to print on a variety of media in high quality without having to purchase expensive specialist equipment which is beyond the realms of most businesses.
- Choosing the Right Print Shop
The best print shops will have years of experience working with all sorts of organisations from local sporting clubs to corporate multi-nationals requiring fully integrated print management solutions. They will use state-of-the-art digital printing equipment, and the best inks and papers to bring your creative ideas to life. A national network of print shops and an online presence brings the benefit of designing, buying, and managing your orders online 24/7 whilst offering support in person or over the phone when you need help oradvice.
- Printing Services
The best print shops willoffer an end-to-end service, from initial brief and graphic design to printing and finishing. Services to look for include fast printing withsame-day printing for urgent jobs, print design services using fully trained graphic designers, off-set printing for large volumes without any variations in colour or ink density, colour printing, black and white printing,photocopying, and finishing services such as binding, folding, laminating, and mounting, as well as personalised printing and direct mail fulfilment. Click here for information on graphic design.
- Corporate Events, Trade Shows and Conferences
When it comes to special events, there are lots of options available to make your brand stand out and to communicate your message effectively. The best print shops will have the necessary experience, equipment, and facilities to ensure your marketing material promotes and reinforces your brand presence. The best print shops can advise and help you choose a range of promotional and other products that match your brand and event theme, including lanyards, branded apparel such as t-shirts, hats and polo shirts, and giveaway bags containing customised promotional products that leave a lasting impression and sets you apart from the competition.
- Environmental Considerations
A print shop which understands environmental concerns can guide you in making eco-conscious choices through its range of options to help protect the environment, from recycled paper andeco-friendly materials to innovative solutions such as digital brochures or QR codes for easy access to information. Click here for information on environmental management.
Print shops these days are more than just somewhere to photocopy or get your business cards. The best can help with everything from developing a new branding identity or developing your next marketing campaign to creating large banners and posters and even designing your annual report!
