According to a recent statistic from Intuit, 70% of consumers support local businesses, either online, in-person, or a combination of both.
You may be ready to join that 70%, but you are unsure where to start. Keep reading for a quick guide on how to start supporting small businesses in your area.
There are many questions about supporting local businesses, and the first one is often: what are the benefits? Several! From convenience to sustainable sourcing, buying from local businesses benefits the community as a whole.
First, let’s understand what local businesses and salespeople make to create this protection for local products: local networks to sell efficiently.
What is a Local Sales Network?
In old times, when you didn’t have many logistic structures, consuming local products was not an option but an obligation. The local sales network tried to revive these old times.
A local sale network is represented by a supply chain that helps chain elements sell local products instead of being imported from other countries or coming from other States. It’s a connection between local buyers and local sellers with the effort of selling local products.
Benefits From Buying Locally
Your next question may be, who would benefit from shopping locally? Everyone!
Local businesses create a large portion of jobs within the community and help boost the local economy. When people choose to shop locally, they are choosing to put money back into their community.
Other than helping local businesses, you have more benefits, such as:
- Improve local economy
- Vegetables and fruits are fresher
- Less use of fertilizers, due to different methods of production and less demanding logistics (shorter distances make products be consumed faster)
- Help small businesses compete with giants
- Among others.
This is how shopping local can benefit everyone.
What Kinds Of Things Are Essential When Looking For Local Businesses To Support?
The answer will vary from person to person.
For some, it may be necessary that a business has values that align with its own. Others may wonder how a company serves the community, whether through donations to the local school district, working with literacy programs, or providing resources for things like literacy aid.
Now that all of that is out of the way, how can you start supporting a local business? The first step is to shop around. When beginning the shopping search, many questions arise:
What kinds of things do you usually buy from larger?
Which of those items can be purchased from the mom-and-pop shop down the street?
Are those items affordable?
Does the shop accept coupons?
Answering these questions and others are excellent first steps. Once a suitable place has been found, you can take this same guide and apply it to local restaurants, bookstores, and more.