You may be unsure of the next steps to take after receiving the Google Merchant Center suspended message. A suspension means your products won’t be displayed on Google Shopping and other services. Your ads won’t be displayed, resulting in difficulties for new customers to find your products online. Here’s a suspension playbook to help you prevent or recover from such inconveniences:
Understand Your Suspension
The first step after receiving the Google Merchant Center suspended message is to investigate the reason for the decision. Account issues vary from suspension to preemptive warnings. Suspension occurs when Google stops serving your products, which means your merchant account is blocked. A preemptive warning is when Google gives you time to fix an issue they have identified. Disapproval is the rejection of specific products while your account remains active.
Google will suspend your Merchant Account if you misrepresent your business, yourself, or products. They also suspend accounts for providing inaccurate shipping and payment information, as well as policy violations such as selling counterfeit or restricted items. Providing misleading return and refund policies will also get your account suspended. You should understand why Google has suspended your account to avoid making the same mistakes that could get you blocked permanently. Work with a professional who can audit your account and fix all issues.
Take Immediate Action
Taking immediate action after suspension allows you to get your account reinstated as soon as possible, preventing further losses. Your account loses money every second your ads remain offline, and creating a second account isn’t the ideal decision. Creating another account leaves you vulnerable to future suspension if you don’t understand why you got suspended in the first place. The right solution is to work with teams experienced in reinstating suspended accounts.
Check your suspension email to review the violated policy, and log into your Merchant Center to look for alerts and red banners. Address every problem before appealing and pause shopping ads to avoid further violations and save advertising costs. Address core issues, such as providing accurate website and product details, and implementing a transparent return and refund policy. Make your site mobile-friendly and use high-quality images. Remove restricted or prohibited products and avoid misleading language. Avoid misrepresenting your products and business, and reread Google’s policy, taking note of all community violations.
Request Account Reinstatement
When your account is suspended, it can be tempting to address the flagged issues and appeal the suspension immediately. Working with professionals enables you to resolve the issues Google raises and audit your entire site for items not explicitly flagged. They review your website, feed, and policy compliance, documenting all areas for improvement. They send this documentation when appealing the suspension. A comprehensive review allows you to address the root problem and determine if your account is salvageable.
Once you fix all issues, you can appeal the suspension by contacting Google. Appealing a suspension involves writing a detailed, honest explanation of what you’ve fixed. Aim to be as transparent and specific as possible to help Google assess how your site and business have improved. Avoid appealing multiple times too soon. Wait for a few days if your appeal is denied. Avoid using aggressive or emotional language because Google is only concerned about you complying with community guidelines. Audit your product feed and presence on a weekly basis, and monitor the Merchant Center daily to prevent future suspension. Keep up with Google’s policies and take proactive steps to protect your account.
Fix Google Merchant Center Suspended Warnings
If your Merchant Center account is suspended, start working on fixing it immediately. Find an experienced team that focuses on helping businesses reinstate their accounts and products on Google services. You should also take necessary steps to prevent future suspensions, which can become costly. Seek help with the Google Merchant Center suspension issue today.
