Without a doubt, animated videos are a powerful tool for business-to-business marketing. They can help you showcase your products or services, clarify hard issues, and persuade potential clients to take action.
In this piece, we’ll look at some of the benefits of utilizing animated videos for B2B marketing, as well as how to produce them successfully.
Why use animated videos for B2B marketing?
Using animation-based videos can prove extremely beneficial to modern brands in their pursuit of attaining marketing and branding goals.
Here are a few key benefits brands can receive by integrating videos into their marketing campaigns:
- Are visually engaging and attention-grabbing: With vivid colors, dynamic transitions, and emotive figures, these videos can pique the viewer’s attention and curiosity. They can also be used to establish a distinct and memorable brand identity that stands out from the crowd.
- Help simplify complex ideas and processes: Animated videos assist with simplifying complicated topics by using images and diagrams. To express complex thoughts and messages, it may also employ metaphors, analogies, and narrative.
- Increase sales and conversions: The benefits and advantages of your products or services may be easily and convincingly presented through animation. Moreover, it can also help demonstrate the functionality of your products or services function and how they solve problems for customers.
- They build trust and credibility: By delivering important information and insights, animation can help you build your knowledge and authority in your business. Live + Animated customer testimonial videos, case studies, and social proof may also be used to boost trust and confidence in your company.
How do I create effective animated videos for B2B marketing?
- Define your goal and audience. Before you start working on your animated video, you must possess a solid idea of what you want to achieve and who you want to target. Depending on where your audience is in their buyer journey, you ought to additionally link your video content with the appropriate medium and funnel stage.
- Write a script and storyboard. A video script is a written document that outlines the plot, dialogue, and actions in an animated video. A storyboard is a graphical representation of your screenplay that depicts the scenes, shots, and transitions in your animated film. Create a narrative and storyboard that are succinct, interesting, and relevant to your goal and audience.
- Choose an animation style and tool: With respect to your budget, deadline, and creative eyesight, you may select an animation style that fits your company’s personality and message. Without any technical expertise or experience, you may easily use an animation tool to create professional-looking animated videos. Powtoon, Vyond, Animaker, and other recognized animation tools.
- Add voice-over, music, and sound effects. To make your animation video more enticing and intriguing, add voice-over narration, music, and sound effects that suit the tone and ambiance. You may either record your own voiceover or hire a professional voice actor.
- Publish and promote your animated video. After you have created your animation video, you should publish it on your website, landing page, social media platforms, email campaigns, sales outreach strategies, or client onboarding programs. To promote your animation video, you must additionally use SEO methods, paid advertisements, influencer marketing, and get input from others.
To say the least, animated videos for B2B marketing can largely help you display your products or services, clarify complicated topics, and encourage potential clients to take action.
We are sure that by executing the tips mentioned above, you can create a powerful B2B video and fuel your marketing efforts.