Who has not heard about TikTok?
It is one of the most popular social media apps, which allow users to create short clips. These are often based on challenges. Since the app has acquired global popularity, the UK is no exception, with more than 3.7 million active users across the kingdom. It is most popular among young adults who want to express their individuality through a convenient-to-consume medium.
The immense popularity of TikTok has also put parents in a difficult spot where they have been forced to use spy phone mobile apps to monitor cell phones of their children. This way, they can ensure that their children are not engaging in any risky activities. Looking at the TikTok statistics in the country, there is very little to wonder why parents are looking to monitor cell phones.
Nationwide Usage
The UK currently has over 3.7 million active TikTok users, with an average user spending 41 minutes on the app. It has been observed that a significant percentage of users who have installed TikTok use it more than other social media apps like Facebook, Twitter, Instagram, and Snapchat. The app enables young adults to create and consume short-lived mindless entertainment, which seems to be a perfect distraction for them, especially in the times of lockdown.
Target Demographic
Stats have revealed that 26% of TikTok users in the UK are aged between 18 and 24. 9% of the users come from the 25-34 age group, while 8% are between 35 and 44. Moreover, TikTok seems to be more popular with the female audience as 10% of women who owned smartphones use the app compared to 7.5% of male smartphone owners. According to TikTok, 6 out of 10 users on its platform are born between 1997 and 2012.
Number of Downloads
Since TikTok downloads have been growing on a month-to-month basis, it is difficult to quote a single number. However, in terms of average, TikTok is downloaded approximately 1 million times every month. The number can fluctuate based on different factors. For instance, in March 2020, TikTok witnessed 115 million downloads globally, out of which 745,000 downloads came from the UK. It is estimated that the UK will have 10 million active TikTok users by 2021.
Revenue Statistics
In 2019, TikTok was the third-highest revenue-generating app in the UK, behind China and the US. It generated gross revenue of close to £2 million. The revenue is expected to increase further in the coming years, as the number of downloads per annum is expected to witness consistent growth. here read about how to grow your tik tok followers. Moreover, higher engagement also helps accumulate more revenue.
TikTok Challenges
TikTok challenges gained exceptional popularity last year, with a multitude of celebrity challenges going viral. The challenge #MyEnds had a reach of 66 million mentions, while #FitGotReal gained over 57 million. Ed Sheeran, the renowned singer, and songwriter started one of the best-received challenges called #BeautifulPeopleChallenge.
There were other challenges, including Lil Nas X #YeeHawJuiceChallenge and #HitTheWoah, which became a hit with the UK audience.
In 2020, few injury prone challenges became quite popular such as #SkullBreaker and #PennyChallenge, but TikTok put a ban on them eventually after one user died, and five were hospitalized.
Top TikTok Influencers in the UK
There are several teenagers and young adults who have made a name for themselves on TikTok. Some of them have more than 10 million followers!
● Holly H – She has more than 16.7 million followers and 380 million likes
● Jamil Jamel Neffati – He has over 11.3 million followers and 283 million likes
● Amelia Gething – She has over 7.2 million followers and 232 million likes
● Max and Harvey – They have over 6.0 million followers and 748 million likes
● Bobbie – She has over 5.7 million followers and 208 million likes
● Rhia – She has over 6.7 million followers and 270 million likes
● Elmo – He has over 3.8 million followers and over 100 million likes
● Zephan Clark – He has over 3 million followers and 179 million likes
● Vicky Banham – She has over 1.3 million followers with 7.3 million likes
● Laura Bubble – She has over 1.1 million followers and 3.7 million likes
Final Word
These numbers really bring out the popularity of TikTok in the UK. The social media app has taken the world by storm. The UK has not been an exception with millions of downloads and active users.
In this situation, it has become imperative for young children’s parents to monitor their kids’ cell phones to ensure they are not interacting with any stranger who can pose a threat to their well-being.
For the most part, TikTok is a fun little app that teenagers use to kill time, but you can never just assume that. As a responsible parent, you should be aware of everything appearing on your kids’ screens.
