As of October 2021, over 4.5 billion people use social media around the world. That’s more than 57 percent of the entire global population.
Social media marketing lets you reach more people than any other form of marketing but there’s an art to doing it right. Let’s look at some of the top social media marketing tips.
Know Your Audience
The most important part of social media marketing is to know your audience. What are they most interested in? What are their biggest problems? What are the demographics?
If you don’t know your audience, how can you know what content will have the biggest impact?
Target the Right Social Media Platforms
When you mention social media, most people immediately think of Facebook and Twitter. They’re two of the biggest but they’re not always the most effective platforms.
For example, if your products and services are visual, Instagram will probably be more effective even if it doesn’t have as many users. And if you buy Instagram followers, you can grow your audience very quickly.
Create a Social Media Content Calendar
Posting randomly on social media can work but you’ll get much better engagement from your followers if you post on a regular schedule. A social media content calendar gives you an easy way to plan your posts for the next week, month, or more.
Leverage Tools to Save Time and Effort
If you plan on posting on social media regularly, it can quickly become a full-time job. Especially if you post several times throughout the day.
Instead of being tied to your computer, use a tool like Hootsuite or Zoho Social to pre-schedule your posts. These tools work with most major social platforms so you can queue up all your posts across several sites days or weeks in advance.
Learn How to Tell Stories
Success on social media is all about storytelling. People don’t buy a product or service, they buy the story you tell them about it.
Building emotional attachment with your brand will inspire your audience and get much more interaction, which will help your social footprint grow even faster.
Interact With Your Audience
Social media is called social for a reason. It’s about creating relationships and interacting with people, not just telling them what you have to sell.
There are lots of ways to interact with your audience on social media, including:
- Respond to their comments on your content
- Comment on their posts
- Send direct messages to say “thanks” when they do something helpful
Connecting with people this way helps increase your engagement, which in turn helps your content reach a wider audience.
Keep These Social Media Marketing Tips in Mind
Social marketing is an ongoing process so you should expect it to be part of your regular marketing efforts. Make sure you keep these social media marketing tips in mind. Treating them as one-time actions won’t get you very far.
Be sure to check out the Business section of our site for more helpful articles about digital marketing.