Search engine optimization for local businesses is very well on the rise since connecting with fruitful audiences seems to be a foundational move for companies and brands. Exposing your business locally has more perks and benefits and helps increase your customer base quicker than any other way. Our digital marketing company in Manchester provides you with essential digital marketing services that can attract local customers and give you a good leverage in your business. There are certain differences between general and local SEO but here we will know the why customers as fir local SEO-
What is the most essential local search ranking factor?
GMB or Google my business is the most important search ranking factor; it is an extension of Google maps and it helps you locate businesses and saves them up in your search queries. Also, even without “near me” Google searches can keep listing businesses nearby and with the mini maps entry. When you click through the search result can give you access to the GMB listing along with the maps. You can easily find new businesses when you are in are in a remote location as well. Lots can be done through GMB-
- You can post a mini blog
- Upload videos and photos
- Set up a virtual tour
- Operating hours can be posted
- Boast best reviews and ratings
How Can GMB boost rankings?
Google my Business contributes to local rankings and after you have linked your business to the local location, you can start experiencing the best results. Google adds many other features from time to time and you can easily tweak them as well. There are optimization strategies such as – the use of keywords in your description, having a separate Google my Business listing for every location, being scrupulous with the contact info, be as specific as you can about the categories and to update your posts on a weekly basis.
What is a Location page?
A location page is an important page that you add to your website and that shows your business at a specific location. One can add as many location pages that they like to. There is a smart way to incorporate keywords into the location page as well. Our SEO services Manchester integrates location pages of your website by using effective keywords. The most important part of the location page is how it is noticed by the Google algorithms. There are a set of key words that establish a stronger reputation for your business.
Do we require separate location page for each different location?
Yes it is a necessary step that for every location, we require a separate page because if there is a multiple locations page, then Google will not know how to rank the searches for it. Google ranks pages according to its own entity and not parts of a certain page. Our web design agency Manchester keeps all criteria in mind to provide your website various location pages, especially the prominent ones where demands for businesses are high.
Are directories and business listing important?
Directories and listings are also known as citations and these can help you boost local SEO rankings as well. Free listings take time but the upside is that any place that you mention can have your customers to find and connect with your business. You must focus on your time and on the listing that are worthwhile for your business. Few honourable mentions of general directories are – Facebook, Bing, Foursquare,Yellow Pages. We provide you with tools to manage all of your online brand management.