When it comes to sharing content on Instagram, you have so many different options at your disposal. From taking photographs and including other people in the photo, to adding filters, text and more. The possibilities are endless. But one thing that seems to confuse a lot of people is the use of hashtags. While they’re not essential for every post, they do help with searchability, helping users find posts that they may be interested in. So what are hashtags? They’re special keywords that help you find posts related to specific topics or themes using search apps like Google Search and Google Images. These include things like locations (e.g.: #cityhashtag), activities or events (e.g.: #tbt). You can read more about what exactly a hashtag is here
Avoid Using the Same Hashtag Over and Over Again
Let’s start with the obvious. If you’re using the same hashtag for each of your posts, you’re doing it wrong. Although it might seem like an easy way to increase your reach, you’ll be negatively affecting your account if you continue to do so. Just like with any marketing strategy, you need to constantly work on improving your efforts. Your followers will start to get bored and annoyed with your posts because they’re all about the same thing. So unless you’re planning on giving your followers a bonus by using a new hashtag each time, stop it now! Your Instagram account will thank you.
Use a Hashtag for Every Post you Make
This is even more important than the first one. Sometimes, we all get so accustomed to using hashtags that we forget they’re not just there for the pretty pictures. When you’re sharing photos on Instagram, you have the option of including a caption. This is the perfect chance to include hashtags in your captions. What’s more, you can use the same hashtags that you’re using for your posts, so your photos will all be in the same place, too. This could help boost your Instagram engagement, especially if your followers are actively searching for posts related to your chosen hashtags. This will help to increase the amount of likes and comments that you receive.
Use a Hashtag when Sharing Content from Other People
In order to boost your content’s searchability, you can include a hashtag in your caption when sharing content from other people. This could help your followers to find other posts that they might be interested in. And it can be as simple as adding something like #shredded by your friend @pilotdude72. You can even make your friend the sole author of your caption if you want to take credit for it, or you can let your followers know that you were inspired by their content. You can use hashtags in your caption like this to help your content be found by others.
Use One New Hashtag for Each Post you Make
Similar to the point above, you want to make sure that you’re using new hashtags for each post you make. This will help to avoid your followers getting bored and annoyed with your content. They’ll know that you’re trying something new, which will make them interested in your account. This will help to boost your Instagram engagement, especially if your followers are actively searching for posts related to your chosen hashtags. This will help to increase the amount of likes and comments that you receive. You can also buy Instagram followers. Buying followers will also help you boost your account.
Avoid Using Profanity in Your Hashtags
Duh. Again, hashtags are there to help you to boost your content’s searchability. This means that they need to be easily found by others. This is best done by including hashtags in your captions. While you can use a range of different hashtags for your posts, try to keep your hashtags clean and avoid using profanity. This is because Instagram has a policy where it removes posts that include multiple instances of profanity. They don’t want their platform to be populated by posts that are filled with swear words. This is best done by using different types of words in your posts. You can use synonyms or include something like #food instead.
Show Insta-Love Toward Brands And Organizations
Hashtags make your posts much more searchable. This can help you find posts that have related topics, but are also by brands and organizations that you follow. If you want to repost posts from your favorite brands on Instagram, you can tag them in your posts. Doing so will show their posts to followers who search for them, increasing the likelihood that they will repost your content. Some of the biggest brands on Instagram are often more than happy to repost content. If you have new content to share with your followers and you’re not sure how to get the word out, tagging the brands that you follow will help you find them.
Showcase Expertise
One final reason to add hashtags to your posts is to showcase your expertise. Instagram is a place where people share their passions. If you want to share your knowledge and experience with others, it’s a great way to do so. If you’re posting about a specific topic, adding a hashtag will help with searchability. This can help you find posts from others with the same interests as you, allowing you to see what everyone else is talking about in your chosen field. You can also use hashtags to showcase your expertise. If you’re a business owner, a hashtag can help your followers find posts that are related to your industry. You can also use hashtags to show off your knowledge in a specific area.
Conclusion
Whether you’re a brand new Instagram user or you’re looking to boost your engagement and followers, hashtags are a great way to do so. They help to boost your content’s searchability, allowing followers to find posts that they may be interested in. This is perfect for brands and businesses, but you can use them to boost your Instagram engagement, too. There are a few things that you’ll want to keep in mind when it comes to using hashtags on Instagram. First of all, avoid using the same hashtag over and over again. Make sure that you’re using a new hashtag for each post that you make, as well. This will help to boost your Instagram engagement by including hashtags related to your posts, as well as boosting your content’s searchability.
