It is very rare to see a business that does not have a social media presence. We all know the impact of social media and how it has been helping businesses of all sizes to promote themselves and reach their target audience. It is easier to create a global clientele through social media, and all brands have come to understand this fact. According to stats, within the first ten years of its existence, it has managed to gain around 1 billion users.
However, if you already have social media accounts where you are doing everything you can to promote your brand, but it is taking you nowhere, you might be missing something. To make your life easier, several marketing agencies offer such services, like Digital Express, Digital Nexa, and House of Comms. If you are looking for a top-notch social media agency in Dubai, you should connect with one to get the task done in a professional manner.
However, if you want to do it on your own, this article will help you understand how you can use social media to benefit your business in 2020. Here are 12 basic ideas for your social media marketing strategy for 2020:
Source: www(dot)internetworldstats(dot)com emarketing(dot)htm
Filling Out Your Profile
You might have heard this a lot, but you’d be surprised to know how many brands overlook this aspect. Keep in mind when a customer visits your profile, they must have somethig to see. An empty profile does no good for a business. However, if you wish to have a more ultra minimalistic appearance, you can still ensure you are not boring your customers. Add all information that customers need to know about you, such as social media links, etc.
Hashtags Do the Job
Just like Instagram has added the option to link hashtags and accounts to your bio. It is easier this way because people had to remember hashtags, and that was quite confusing. It is easier to promote any page on your profile by tagging them or their branded hashtag in your bio.
Ask People To Follow You On All Platforms
It can be hard to find one platform that has the most number of users that you are targeting. So It is better to add ‘follow us on our socials’ everywhere you post your content. It can help people know that you exist on other platforms too. Link your social media accounts to every post along with a call to action, and you are good to go!
Using Branded Or Unique Social Icons
When customers search for your brand, your site will appear at the top of the search results. However, if you want to invite them to your other social media platform, one great way is to add unique social media icons to your site. Many website themes already have appealing icons that you can use. You can use these icons and customize them according to your brand’s color scheme etc.
Email Signature and Newsletters
Even if it is just an email to a bunch of people, add an email signature to it or if you are sending out a newsletter, make sure you mention your brand so they could connect with you. This helps to invite more people to your business and increase your sales. Also, you can showcase some pictures taken from the community.
You might have already seen thousands of targeted apps regularly. This is another option you can use to promote your brand on social media. Just add Facebook Pixel to your site, set up ads for targeting your website visitors. Facebook records the shopping habits of users and shows them ads accordingly.
Facebook and Instagram allow users to tag products in their posts. They highlight your products to customers so they can easily purchase them by clicking on them.
Social Only Discounts
Offering social only discounts help you to boost your followers on social media that leads to more sales and good business. These discounts can help you to let people know about your presence on a certain social platform. Moreover, this is the best way to promote your business through a social platform.
Contests & Giveaways
Who does not like to win? We all do. Hosting giveaways and contests every once in a while is a great way to engage customers and create hype. Customers love brands that offer discounts, hits, contests, and giveaways very often.
Altering Approach Per Network
If you write the same content for all your social media networks, your audience will get bored. Make sure you are doing something creative and unique for every platform. However, you can use the same videos of photos, but you must use a different copy for every channel.
Do not underestimate the power of videos. Videos, if made carefully, can hook customers from the first look, and they are more likely to share it with other people who appreciate the content and will surely check out your social media accounts. This is the best way to grab customer attention and turn potential customers into regular customers.
Partnering Up With Known Influencers
This is yet among the best ways to boost your brand’s reach. Join hands with a top influencer and let gain benefit from their reach. Customers today listen to what influencers have to say; they prefer their reviews more than the brand’s ads and promises.
This is the digital age, and using social media for your business’s promotion is the best favor you can do for yourself. Ensure you are using the right tools and ideas to promote your brand and attract customers so that your efforts will not go in vain.