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5 Tips for Increasing Your Instagram Engagement Rate

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Did you know that North America alone has more than 140 million active Instagram users? And because of that large user base, Instagram marketing has become popular among businesses and brands. However, with so many companies and brands competing for likes and follows, it can be a real challenge to stand out.

That’s why in today’s post, we’re going to tell you how you can increase your Instagram engagement rate. Additionally, we’ll give you some pointers to help you gain more Instagram followers, so be sure to read until the end!

  1. Make Use of Instagram Stories Stickers

One of the most useful ways to increase Instagram engagement is using stickers that invite your followers to vote or leave a comment. For example, you can use a sticker to ask your followers to recommend certain products or stores. Additionally, you could ask them to tell you what they’d like to see on your page.

  1. Create or Share Memes

Memes are usually relatable images with funny captions, which is why users enjoy saving or liking them. As you can imagine, if you post a relatable meme on your profile, you’ll get thousands of Instagram likes and comments. And the more likes and comments your memes get, the more exposure your brand will have, thanks to Instagram’s algorithm.

But, be sure always to credit the original meme creator if you decide to repost a meme since your brand can receive serious backlash if you don’t.

  1. Host Instagram Live Sessions

As you may already know, building a brand means interacting with your user base, and one way you can directly interact with them is through Instagram Live. During these live sessions, you can inform users about upcoming events or new products or even hot a Q/A session. Additionally, Instagram Live is a great moment to do giveaways, so be sure to plan one.

And if you’d like to learn more tips and tricks about Instagram Live, be sure to click the following link to learn more.

  1. Know When to Post

One reason your post may not get enough likes is that you’re posting them when most of your followers are at work or sleeping. And since most Instagram users follow hundreds of people, your post may get lost in the post feed. So, be sure to investigate the best time to post and be sure to take into account the time zones.

  1. Create Save-Worthy Posts

Instagram users love saving interesting posts they find while scrolling through their feed, whether it’s about a workout routine or lifehacks. But, of course, create posts that your market niche may find interesting as that’s your primary audience. Additionally, don’t create posts with too much information since that may discourage people from reading them.

Increase Instagram Engagement Rate Today

Hopefully, with these tips, you’ll be able to increase your Instagram engagement rate greatly. But, of course, it takes time to create an engaging user base, so don’t feel disheartened if you don’t get immediate results. So, don’t waste any more time, and improve your engagement rate today!

Would you like to learn more ways of improving your brand recognition? If so, be sure to check out our marketing-related posts!