Artificial Intelligence (AI) is changing all aspects of commercial entities across the globe. The new trends in AI-driven applications reflect a significant change in the business world. It is evident in the investment in AI technologies and applications across enterprises. Indeed, one primary concern is retaining existing customers and generating new leads through digital media marketing. To achieve this objective, the organizations use different strategies and adopt the latest technologies to compete in the market. Among them is adopting generative AI for real-time marketing graphics.
In Real-time -marketing (RTM ), brands proactively react to the latest trends, information, and conversations relevant to their products or services. The focus is on strategies that cover recent topics that matter to the audience, whereas, in traditional marketing, brands do pre-planning for marketing campaigns.
For example, Coca-Cola’s ”Real Magic at Christmas” Santa Claus with Cameo campaign is real-time marketing. The campaign focuses on building emotional solid relations with the new generation and promoting values of positivity. The brand provided the backdrop for a picture with Santa using the current event of Christmas, and the families received a free printed photo to take home.
Artificial intelligence can quickly respond to events and create personalized content online. This article will discuss how you can benefit from AI when creating real-time marketing graphics for your brand.
Avoid lengthy design
Imagine the marketing team is working on an emergency for an organization event. Instead of relying on a lengthy design process, they use an AI art generator to create images. This can help avoid multiple drafts and revisions from a designer. Similarly, artificial intelligence applications help generate artwork based on provided themes, styles, and color schemes.
Generative AI also creates versions based on the parameters set. To get the right results, ensure you learn to give directions to AI.
Avoid overspending on graphics for real-time-marketing
Digital marketing uses AI ads across social media to provide users a pleasant experience. It helps identify the latest relevant trends and prevents companies from overspending on digital advertising. The tools ensure money is spent in the right place. They also help with graphics, building client profiles, customer journey processes, and creating art and videos. The tools confirm that your marketing materials are optimized to make an impact on the ground.
Moreover, you can use these tools to create content on the latest topics, including a carousel of trending issues, posts about events, personalizing emails for your customers’ birthdays, and much more. It helps strengthen the bond between you and the user.
Use AI software to streamline your work for real-time-marketing
Companies require graphics all the time and regularly. These include social media posts, website graphics, product images, press conference materials, press releases, major events, and especially, the latest topics to stay in the competition. For this reason, it is preferable to use the current instrument for real-time marketing, such as Adobe Firefly.
These technologies greatly simplify creating content and save time that could be used more effectively. Additionally, they save energy because they produce information quickly. They are also reasonably priced. You can change your marketing tactics for real-time marketing with a small financial investment. You don’t have to be limited by graphics to cover all events and create rapid postings for specific occasions.
Streamlining your work through AI will improve your SEO, boost brand awareness, expand your audience, and increase website traffic. You can quickly respond to customer’s queries, comments, and questions. You can join emerging trends and big moments and participate in topics particular to your industry.
Real-time marketing is essential for engaging with customers. AI tools can make it more innovative and creative. The tools help you focus on customers and their current needs. AI can quickly determine users’ requirements and needs to help you create content using generative AI for real-time marketing.
The whole automation process will save you time, energy, and resources. Using these tools, you can quickly establish yourself in the market. It is time to adopt these technologies to flourish your business.
