What Is Content Marketing? The Complete Guide

A strong 60% of businesses use content marketing to ensure that they get information about their products and services out quicker and in a more effective way. Content marketing services are useful, but that’s if you know how to use them properly. 

If you don’t know the ins and outs of content marketing, there’s no need to worry because we’re going to give you a guide that has everything you need to know in it. Once you’ve gotten to the end of this post, you’re going to know everything there is to know about content marketing and begin to move forward with the next thing for your business.

What Is Content Marketing and Why Is It Important?

In simple terms, content marketing is when you create a plan with your marketing team that will give you the ability to develop, plan, and share content that is meant to reach and capture the attention of your target audience. Using content marketing the right way can help increase various aspects of your business, including:

  • Customer loyalty
  • Sales revenue
  • Customer interaction

While these are just a few of the areas that can be improved through content marketing, there are tons of areas that you’ll notice a significant change. Once you’re able to better control these areas through your content marketing, you can do things like broadening your target audience or finding different ways to reach your customer base.

Content marketing is essential because it helps businesses establish the relationships they’ve worked hard to build with customers. When you take the time to nourish these relationships, you can ensure that you retain customers and gain word of mouth advertising to new customers.

Content marketing will also help to increase the conversions that your business has. This means converting leads into paying customers to improve business sales further. Knowing what content marketing is and why you need it is just as important as knowing the different types of content marketing available to you and your marketing team.


Gone are the days of slapping tons of information on a newsletter and sending it out to the customer. Those days have been replaced by the infographic, which is like a newsletter, except it presents information and other data in a vibrant and graphic format.

You can use graphs, images, and simple phrases to deliver informational content to your audience without it becoming boring or monotonous on infographics.

Social Media

Social media has grown over the last couple of years, showing no signs of slowing down. With more people using platforms like Facebook, Instagram, and Twitter, it presents the perfect opportunity for your company to roll out some primetime content.

Before using social media, take the time to understand things like hashtags and how they can work to your advantage, as well as the primary posting times of your target audience. By understanding this and more, you can increase the amount of customer engagement you receive by setting up your company account.


As people, we’ve become visual, which means that we want to see things that capture our attention and are genuinely engaging. You can achieve this through video content marketing.

When using video to produce content, find someone that’s engaging and will attract and keep the attention of the viewer for the entire video. It’s also useful to find ways to spice up the video so that the next time you produce one, your followers will be waiting for its release.

If you’re not entirely sure about the ins and outs of content marketing, you can always read more here.

Create a Strategy

Before you jump into content marketing, it’s useful that you create a strategy to help guide you through the process. You’ll want to define the goals that you seek to accomplish through your content marketing.

Do you want to increase customer engagement? Would you like to reach more people across the world? Knowing what your goals are will ensure that you create content that helps achieve them and more.

Next, you’ll need to choose which platforms will work best for you and your company. Once you understand which platform you’re going to use, you can then decide on the type of content that will work the best for that specific platform.

Before posting content, think about your target audience and gather some information, including:

  • What time of day are the most active
  • What type of content garnishes the most response
  • Is their a need for your products and services
  • How you are useful to them

If your company doesn’t fill a need, you won’t retain customers, and the goal is to attract attention to your brand and convert interest into sales. After you’ve done all of this, the next step is to decide on a budget.

If you’re looking into content marketing services, you’re outsourcing this part of your business to another company giving you time to focus on other aspects of the business. If you’re considering this, you’ll need to have a budget in mind that you want to stick to when it comes to marketing.

If you’re doing all the work in-house, you’ll still need a budget in mind to cover all marketing expenses for the quarter.

Distribute Content

After all, this has been taken care of, all that’s left to do is begin distributing content. Your content should be distributed based on the calendar that you’ve created before content creation started.

Each piece of content will be released at a specific time and date. Once the content has been distributed, your team will monitor the data and metrics from the content, which will help you make improvements according to content release.

Content Marketing: More Than Just a Tweet

Content marketing is essential to any successful business. Not only does it help you to spread news quickly, but it also makes you relatable to your audience in a way that you’ve never known before.

If this article was helpful, you’re going to want to check out the other posts that we’ve crafted for readers like you in this section.

Joe Calvin
Joe Calvin is a Blogger and an SEO professional. Co-founder of Bigmixseo, I have 2 years of experience in SEO & 1 year of Successful blogging @ pantheonuk.org. I have a passion for SEO & Blogging, Affiliate marketing, & to invest in high trading stocks. " Sucess is the ability to go from one failure to another with no loss of Enthusiasm."