Ever since COVID-19 hit the masses, the e-learning industry has boomed massively. And because of that, many people have started scratching their heads around how to create and sell specific courses online.
In fact, as per market research, it was found that the global e-learning market is set to reach USD 390.6 billion by the end of 2026, at a growth rate of 11.7 percent per annum.
The above-given stats depict well that there is a great demand for online courses/ training. With the ease online learning has brought to people’s lives, we find it somewhat overwhelming to go back to traditional learning methods.
And if you are keen on selling an online course but confused about where to begin the hustle, you have come to the perfect spot. In this guide, we will aid you with selling an online course.
Without wasting any further time, let us hop onto it.
How to Create and Sell Courses Online
To create and sell courses online, adhere to the below-given steps:
Step 1: Pick a subject and assess its market demand
Before you finalize a subject, ensure you assess its demand well. People get their hands on an online course due to the following reasons:
- Getting a certificate to scale their career opportunities
- Academic preparation
- Willingness to learn a new skill or a subject
- Educational needs
- Willingness to gain knowledge for better career opportunities
Step 2: Increasing personal and professional online presence
Now that you have decided on an online course subject, the next step is to educate the masses about your product. You can do so through multiple platforms like blogs, social media, email marketing, etc.
These platforms are an excellent way for professionals to impart their knowledge to people and gain trust.
Step 3: Gather the right kind of devices
Now that you have your things in place, it is time to accumulate the right gear to start your online course.
You will need the following:
- An HD camera
- Lights
- Editing software(s)
- Script
Step 4: Pick a host platform
Picking the right host platform is crucial, and with platforms like Fynd Platform, your task becomes much more bearable. Ensure that the host platform you pick provides easy access to the course.
You can pick between these three different options when it comes to hosting and selling your course online:
Option 1: An online course platform that caters to the course designer’s requirements.
Option 2: Opt for self-hosting as it gives the course creator and user complete freedom.
You can host your online course website on platforms like Fynd Platform.
Option 3: A marketplace like Fynd to sell your online course.
Step 5: Decide on the pricing of your online course
Putting up a price for your online course can be a bit too tricky, but you can master it with time. With time when you create your courses online, you will also get a better idea about the pricing.
The price of your online course can differ as per the subject, topic, expertise, and the kind of audience you are catering to.
Here are a few things you must take into consideration while setting a price for your online course:
- How much did you spend creating, marketing, and hosting your online course?
- Income level for your audience
- Competitor’s price
Step 6: Launch our online course with a small audience
Once your online course is hosted, and the price is set, the next step is to make it available to the people. But before that, make a point to check the viability of your course by launching it for a few people initially.
We recommend doing this step to help identify where your online course falls short. This step is also called seed launch.
- With the seed launch step, you will be able to:
- Refine and connect with your target market
- Identify what your audience needs
- Discover any relevant needs/ questions regarding your online course
- Learn how much your target audience is willing to pay
Step 7: Create a journey for the buyers
When we talk about the buyer’s journey, we refer to the multiple choices the buyer makes during the purchase. The stages of a buyer’s journey are:
Staying put with the problems: When launching any product or course, you need to look for how you can help solve that problem.
Solution stage: Now that you have identified the problem, the next step is to start working on solutions.
Decision: Make sure your solution is so good that people do not hesitate to purchase.
These seven steps will help you in selling a course online in a successful manner. And with platforms like Fynd Platform, you can go live with your online course in less than 30 minutes. In fact, Fynd Platform gives you great flexibility with regards to interacting with your customers through multiple channels which could work wonders to market your online course.
