Your brand has videos that are attracting a lot of people and it seems like they’re making a big splash. The problem is that your videos must have more than just great content and high production values to be successful.
Video intros and outros serve this purpose.
They’ve been around for quite some time, but not everyone understands how they can be used to increase watch times.
If you aren’t already making them, then you should. This simple task can feel daunting if you don’t have the right information.
Let’s first discuss what intros video and outros and how they can help you to brand succeed.
Intro Video – What’s it and why are you using it?
A video intro is a short video introduction clip, which informs the viewers all that they ought to know about your brand while setting the mood for the rest of the video.
It provides a solid foundation at the start of a video and gives your content that extra touch that it requires to connect with the audience.
What are the distinct benefits of a video intro? They can be replicated with traditional video marketing methods. A video intro helps you:
Attract your audience
One thing is certain: keeping your viewers interested in your video is difficult with their decreasing attention spans. You can help your viewers by creating a captivating, but brief intro.
Increase brand recall and awareness your videos should have consistent branding to help your audience get in touch with you and build a strong brand memory.
It should look professional. It doesn’t matter if you hire an expert or a video intro maker to create your intro, it will add a professional touch and professionalism to your videos.
Outro Video – What is it and why are you using it?
An outro, also known as “end slate”, is the final visual at the end of a video. It helps you make a strong brand statement and connect with your audience.
Let’s now get to the importance and benefits of a video outro.
Keep your audience connected to your channel you can get your viewers to stick with your channel by using outros. This allows you to link your videos from the past.
Lead them to the Call to Action
You may be familiar with the power of a CTA to inspire action from people who are interested in your content. CTAs can be used in the outros to influence viewers to take the desired actions.
Stand out Your videos can stand out with a well-designed outros that includes your brand elements.
Creating Killer Intros & Outros – Tips & Tricks
You need to have a solid understanding of the art of making them engaging enough to increase your video potential. These are some tips that will help you get started.
1. Identify your style
Consider the brand’s core values, offerings, content and audience. Next, identify the style that you want to communicate through your videos. This style is what you should use for your intros & outros and. This is a crucial step to making your videos memorable and consistent with your brand identity.
If you want to create professional-looking intros and outros for your videos, animation is your friend. You don’t need to spend a lot of time or effort creating animations
Let’s you create lively animations, including logos and everything else you’d need to make your video intros and outros effective and appealing.
3. Select the best audio
Your brand’s tone and style will determine the tone. Choose the right music to play in your intro and outro. Your chosen music should be in tune with the animation and not distract from the main content. Your videos should have sound, but not distract from your message.
4. Include a Call to Action.
Congratulations if you can keep your viewers engaged until the end of your video. However, it’s not enough to keep your audience engaged until they take the desired action. Call to Actions are a great way to get your message across. CTAs should be placed in the middle end and near the end of your video to increase conversion rates. Let your audience know how to accomplish what you want.
5. Keep it short and crisp
An intro does not have to be long. A good opening should be less than 10 seconds. It should be concise and contain only a few words. Voiceovers are fine, but don’t overdo it. The same rules apply to your outro. You can keep it simple by using a few engaging effects, sound effects, and your logo.
Your audience wants to see your videos, not wait for them to start or stop.
6. Create your brand
Building a brand takes a constant effort. To help you build a brand, your video intros or outros can be helpful. You can differentiate yourself from the rest by designing your intros and your outros with your brand’s logo, colour scheme, and visual style in mind.
7. Be consistent
If you are inconsistent with your brand guidelines, it won’t help to achieve the desired results. Your intros, outros and entire video are all in line with your branding. Be consistent with your content style, colours and voice. This will allow you to create an engaging brand experience that your audience enjoys.