94% of marketers agreed that videos have helped increase user understanding of their services and products. Are you a nonprofit organization trying to create awareness and raise funds for the initiative you are running? After trying out other marketing mediums, you realized the weight videos have in putting your initiatives out there.If you are still skeptical about it, this is the article for you. Read along as we divulge the benefits of nonprofit video production and how you can create one.
Most Effective Medium for Marketing
Video is the best medium to promote a narrative after a face-face conversation. Marketers consider video the most effective medium when doing lead generation. Creating quality videos gives you an upper hand in donor acquisition. A video is a substitute way to communicate to a lot of people at the same time. It brings out the “Why” of the organization and why people should champion what the organization believes in.
The Timelessness of the Video
While verbal communications only last the minute they are spoken out, videos are timeless and can last as long as you want them on the internet. This proves videos to be a long-term investment since they can pass the test of time and still be useful. Imagine a best-case scenario: you still use videos produced ten years ago to explain what the organization does to new people.
The timelessness aspect of video makes it the go-to medium for marketing and communications purposes. If done right, the video will bring excellent results to the organization now and in the future. A survey conducted showed most social media users use their time on the platform watching videos.
Practical Storytelling
Going by the adage “a photo is worth a thousand words” imagine the worth of a video. Organizations have turned into online video as it has proved to be effective in communicating what they do. A video allows you to convey a specific message in a more compelling way than photos and words would do.
Due to the number of distractions on the web, getting someone to read a story on your website proves to be difficult. No matter how good your writers are, it takes an engaged reader for the message to go through, which doesn’t describe most web surfers. Believe it or not, 33 viewers % of lose attention and will stop watching a video after 30 seconds.
Watching a video requires minimal effort, unlike reading an article. If you want to tell a story about the nonprofit organization, make videos. Nonprofit video production enables you to tell your story to a larger audience to give them a glimpse of your impact on the world.
Gives a Different Perspective From Those Impacted
Video production offers a great opportunity to pass a message to new visitors through the perspective of those impacted. If you are visiting a website for the first time, you want to hear how the organization has impacted people. Nonprofit videos can be used to show how the organization changed the lives of those they impacted.
That way, donors would get touched and be more willing to donate to the organization to keep their work going. The authenticity portrayed in videos when thanking donors is better than a thank you message on the website. A good video touches the emotions of people, which can be quite powerful.
How to Produce a Nonprofit Video
It won’t be right to touch on the benefits of nonprofit video production without teaching you how to produce one. Below are the steps to use to make the best nonprofit video.
Budget and the Timelines
You need to have a bird’ eye view of how much the videos will cost you and how long it’d take to produce. Have an idea how long you want the videos to be, which will influence the budget and time taken in production.
Creative Phase
Now you have to materialize the idea you have to make it concrete enough to start video production. First, you have to understand the video’s objective and what you ought to achieve out of it. Create a compelling storyline to pass the message you intend to put across.
If you want to raise money for a specific cause, make it clear how much you intend to raise. If it’s creating awareness, showcase your services, and previous projects.
Medium of Distribution
Think about how you are going to distribute the video once it’s produced. This should be done even before you have created the video to ensure you produce it in the right format for your medium of distribution. Ensure the medium you choose has the maximum visibility you can get.
Pre-production Phase
In this stage, ensure the script is ready, the equipment needed, and the actors are identified. More so, identify the locations you are going to shoot the video and the costumes of the actors.
Production Phase
Depending on the sophistication of your graphics, this phase can take a maximum of one week to complete. Utilize the resources you have to ensure you create a high-quality video.
Post-production and Distribution
Once you’re done filming all the scenes required, add voiceovers and music during editing to make the video even better. After that, upload the video in the various mediums of production you decided on beforehand.
Contact this video company to start your journey in leveraging video as a marketing tool.
Using Nonprofit Video to Revolutionize Storytelling
Using nonprofit video isn’t only a useful tool in storytelling but also in creating awareness of what the organization does. Produce videos to tell the world the wonderful things your organization is doing. You can create non-profit videos by using free online video editors like Clipchamp
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