You can overlook the importance of mobile page speed while creating your website. Google uses it as one of its ranking elements. Although it might not be the main factor keeping a website from appearing on the first page of search results right now, that situation won’t last for long. Your eCommerce site should be properly optimized, and you should work to improve the performance of your mobile site.
Everyone who uses the internet appears to be rushing all the time. Making a website load as quickly as possible should also be a top goal. When it comes to the mobile version of your website, loading time is even more important. Because they are frequently on the move, mobile users have limited patience for slow-loading mobile websites. Some of the methods below help speed up mobile websites.
Reduce the Duration of Server Responses
Your website’s coding and your server are a huge, powerful piece of technology, and both influences how quickly the page loads on mobile. Naturally, your page load time will be slower the longer your server takes to react to a browser’s request.
Your web server software or configuration improvement is important as it is one of the main ways to increase server response time. Improve your web hosting service’s capabilities and quality as well. Further, making sure that the CPU and memory are available in sufficient amounts is important. Decrease the number of resources your web pages need as well.
Minimalize the Number of Redirects
Redirects slow down your website since it takes the server a while to locate and download the original page that is in need. When someone clicked on the original link that no longer exists then redirection is to be present. Reduce your redirects if you want to keep your visitors’ attention and their business because the extra seconds the process takes can raise your bounce rate.
Your Website’s Design Should be Simpler
A website with all the latest features appears to be very impressive. It also requires an astonishing amount of code, which makes your site heavier and slower. Make your website lighter and faster to load on mobile devices while maintaining a clean, attractive web design.
Put CSS At the Front of HTML Files and JS At the Bottom
Cascading Style Sheets, also known as CSS, describe how HTML elements should be rendered on your website. Your pages seem to load faster when stylesheets are present at the top of the programming document. By placing your CSS near the front, the browser can display any content it has as quickly as feasible.
One of the most frequent causes of slow websites is an abundance of full-sized, non-optimized photos. Large photos (those that are more than 1-2 MB) take up a lot of bandwidth when loading, utilize a lot of server resources, and irritate your users. Two factors which are size and format must be present in mind when optimizing your photos for the best efficiency.
Initialize Above-The-Fold Content
Earlier than anything else, only your visible content should load first. Users also value websites with quick page loads, which Google prioritizes. That section of the website that users see before they scroll down should therefore be given priority in loading. Your website will load more quickly if the so-called “Above-The-Fold” content (which includes fonts, CSS styles, photos, etc.) comes up first.
Importance of Mobile SEO
The goal of Google’s Mobile First Index is to use mobile websites as the foundation for its rankings and search results. That ought to motivate business owners whose websites don’t have mobile versions or have subpar mobile versions that don’t work well on mobile devices.
Page speed is one of the elements of mobile SEO, hence the Mobile-First Index encourages website optimization. Do everything you can to make your mobile website as quick as possible to optimize it. You’ll eventually have a mobile site that ranks highly in Google’s Mobile First Index.
Wrapping It Up
If you want to differentiate yourself from the competition, speeding up your eCommerce website should be your top concern. Although it could seem like a difficult task though the results will undoubtedly be worthwhile. Even if only two or three of the above suggestions apply to your store, investing the time in them will be well worth it. We can also assist you with the same as we have modules and solutions for the increase in online sales. Moreover, we can provide customizations and development services as per your requirement. Kindly connect with us at firstname.lastname@example.org and we will be happy to assist you.